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  1. #1
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    BrightLocal's Local Consumer Review Survey 2017

    Hi everyone,

    I've recently joined BrightLocal, and this is my first post on Local Search Forum - hi! I wanted to share our latest Local Consumer Review Survey in case it was useful to you.

    This year's report includes:

    • 97% of consumers read reviews for local businesses in 2017, with 12% looking daily
    • Consumers read an average of 7 reviews before trusting a local business
    • 85% of consumers trust reviews as much as personal recommendations
    • 17% fewer people visit a business website after reading good reviews than in 2016
    • 79% of consumers read fake reviews in 2017 - but 84% can't always spot them


    Hope you enjoy!

    Thanks,
    Rosie

  2. #2
    Member Since
    Jun 2012
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    Re: BrightLocal's Local Consumer Review Survey 2017

    Welcome Rosie and thanks for sharing your latest survey with us!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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