Local Marketing Summit banner  below header new
Thanks Thanks:  2
Likes Likes:  2
Results 1 to 2 of 2
  1. #1
    Member Since
    Dec 2017
    Location
    Sioux Falls, SD
    Posts
    1
    Thanks (Received)
    0
    Likes (Received)
    0

    Missing Stars on Bank Map Pack Listings

    Doing a Google search for [city name] lawyers, [city name] plumbers, [city name] restaurants invariably leads to a search with a prominent map pack, with average GMB star ratings associated with each location.

    But I'm noticing that [city name] banks seems to be hiding the stars from the local map pack. Is anyone else seeing this too? Has it always been this way and I just never noticed?

  2. GradeUs in thread
  3. #2
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,664
    Thanks (Received)
    55
    Likes (Received)
    62

    Re: Missing Stars on Bank Map Pack Listings

    Hey Chris,

    I'm going to copy and paste what I have written about this in my training

    There are currently a few types of local 3-packs, but the ones I see most commonly are branded and non-branded. The branded 3-pack is generally what you get when you search things like “sears dallas” or “starbucks seattle” or “state farm chicago.” You’ll get a non-branded 3-pack when you search generic categories like “shopping mall chicago” or “auto insurance baltimore.”

    Here are the noticeable differences between the 2:
    • The branded 3-pack has an ABC labeling on it; the non-branded 3-pack does not.
    • The non-branded 3-pack shows reviews/rating stars; the branded 3-pack does not.
    • The non-branded 3-pack shows the primary category for the listing (e.g., “Insurance Agency”); the branded 3-pack does not.



    It is important to know what type of pack you are dealing with because a brief change I witnessed once showed that the ranking factors are different. Here are some of the differences I observed.

    • Keywords in the domain matter more for non-branded 3-packs.
    • Organic ranking factors matter more for non-branded 3-packs.
    • Hidden addresses may hinder ranking for a branded 3-pack.
    • Distance to the city-center (centroid) mattered more for branded 3-packs. The map is generally zoomed in more as a result (check out the screenshot below).
    • Keywords in the business name mattered more for non-branded 3-packs.
    • Using the proper primary category mattered more for branded 3-packs.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

Similar Threads

  1. Google Local Pack Filters Out Businesses With Less Than 4 Stars
    By Garrett Sussman in forum Grade.us Review Management Solutions
    Replies: 2
    Last Post: 01-19-2017, 10:38 AM
  2. Missing "Review Stars" in Google SERPS
    By Dustybones in forum Local Search
    Replies: 2
    Last Post: 11-20-2013, 05:16 AM
  3. 5 Reviews, No Stars (7-Pack)
    By Bishop in forum Google Local
    Replies: 8
    Last Post: 10-25-2013, 09:37 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new