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Adufar

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Hello All.

How do you structure adwords campaign with an existing organic landing pages?

scenario:

I had this plumbing client who has existing 5 landing page targeting per suburb

Organic and existing landing page
plumbing + suburb 1
plumbing + suburb 2
plumbing + suburb 3
plumbing + suburb 4
plumbing + suburb 5


now he wants to try google adwords with the same strategy

Landing page for adword purposes

plumbing + suburb 1
plumbing + suburb 2
plumbing + suburb 3
plumbing + suburb 4
plumbing + suburb 5


On seo side there is a huge tendency that this pages will be flagged as duplicate.


1. So how do I approach this kind of scenario?
2. how do you track conversion per suburb?


Thanks in advance.
 
If you're worried about duplicate content issues, then noindex the pages. If all the pages have unique content and are highly relevant to the suburbs/areas, then you shouldn't have an issue.

For PPC, you want a different kind of landing page. You won't have a navigation, and there should be a highly targeted offer to get someone to fill out a form or make a call. There should be a very different strategy in place for PPC than you have running for SEO, but the two should be consistent in messaging.
 

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