We have a profile for a company on a prominent industry portal, as part of the portals pro plan they change our phone number to a unique number so that we can have call tracking as part of the portal analytics.
The business is in London, UK. The number the portal provides is a London number, although (starting 0203) although the next block of digits which denotes sub area within the city is not local to our businesses sub area.
Whats the best way to handle this and to stop it having a negative impact on our NAP, and thus local listings elsewhere. So far my 2 thoughts are either :
1) add the unique number as a contact number for our company in google my business , facebook etc.. (PROS : should resolve the NAP issue, CONS : people could ring the number when they see it on google local, rather than the industry portal thus skewing the industry portal call tracking analytics)
2) disable the call tracking analytics on the industry portal and use our standard number (PROS: no issue with NAP, CONS : dont get any call analytics from industry portal)
The business is in London, UK. The number the portal provides is a London number, although (starting 0203) although the next block of digits which denotes sub area within the city is not local to our businesses sub area.
Whats the best way to handle this and to stop it having a negative impact on our NAP, and thus local listings elsewhere. So far my 2 thoughts are either :
1) add the unique number as a contact number for our company in google my business , facebook etc.. (PROS : should resolve the NAP issue, CONS : people could ring the number when they see it on google local, rather than the industry portal thus skewing the industry portal call tracking analytics)
2) disable the call tracking analytics on the industry portal and use our standard number (PROS: no issue with NAP, CONS : dont get any call analytics from industry portal)