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    Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    If you use utm codes for tracking your GMB business urls then you can see these in Google Search Console (GSC).

    It's easy, have a look at the example screenshot below. Switch between devices to show you the difference between each platform.

    Name:  utm1-web.jpg
Views: 388
Size:  93.0 KB

    Filter your pages for "utm"

    Name:  utm2.png
Views: 362
Size:  8.4 KB

    You can also select "Clicks" to see how many clicks your listing recieved.

    "Near Me" Queries
    This is a simple filter to see how well you are performing for "Near Me" queries. Again play around with "Devices" to see the difference.

    Name:  utm1.jpg
Views: 373
Size:  85.3 KB

    Filter your queries for "near me"

    Name:  near-me2.png
Views: 359
Size:  10.4 KB

    Advanced - Use Google Data Studio
    You can also bring all this data across into Google's Data Studio, which I did first and then wondered if I could replicate what I was seeing quickly in GSC. I highly recommend trying this in GDS as you can produce much better looking data results...and we all know the boss / client likes a nice looking graph or two.

    Enjoy playing with your data...

    Andy

    Twitter: @ndyjsimpson
    Attached Images Attached Images  

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Good work Andy! I'll be sure to test this out later today.
    Dave DiGregorio
    SEO/SEM Specialist
    davedigregorio.com | twitter: deegs20

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Quote Originally Posted by deegs20 View Post
    Good work Andy! I'll be sure to test this out later today.
    Thanks Dave, any questions or feedback then please let me know. You can always get me on Twitter 👊

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    VERY helpful! Thanks so much for sharing Andy!
    We appreciate it!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Thanks, just helping out the team
    SEO Mechanic - I always seem to be fixing sites
    Twitter: @ndyjsimpson

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Chart example in GSC

    Name:  pretty_charts.jpg
Views: 303
Size:  24.6 KB
    SEO Mechanic - I always seem to be fixing sites
    Twitter: @ndyjsimpson

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Awesome case study on why UTM parameters are a must-have for the GMB page. Love it
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

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    Smile Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Really good stuff, thank you, Andy!

    Curious if anyone thinks adding the UTM to GMB would mess with ranking signals?

    I tend to think "Just add UTM, it will be fine", simply because UTM is a Google product and it does not appear until after the TLD/main directory, anyhow. There are, however, plenty of times when Google product centers don't necessarily play well together (e.g. Pagespeed Insights throwing warnings about analytics code not being cached unless you localize it which is never fun or ideal).
    David Hunter
    Epic Web Studios

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Good stuff. Do you recommend a different utm code for GMB, Bing Places, Yelp, etc? It looks like Yext lumps all directories with same code but I was thinking the visibility would be nice to see so long as it wouldn’t affect local seo (i.e., being seen by the search engines as different website addresses)
    Shirley A. Burns
    Jacksonville, FL

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    Re: Are you using GSC for your local data? Tracking your utm's & "Near Me" Queries

    Hi Shirley, I wouldn't use a utm code for any of the others you've listed as the urls here can be used / taken by other directories, etc. Also I think the whole url, including the utm code is displayed visually to the user in the listing....I am also not sure (haven't tested) that you might not be allowed to add when submitting the url, I'll take a look the next time I'm in a BING or YELP account and let you know.

    Thanks
    SEO Mechanic - I always seem to be fixing sites
    Twitter: @ndyjsimpson

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