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  1. #1
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    Tracking Google Places With UTM tracking in Google Anlaytics

    Hi we’re looking to track these 3 links on Google Places across 50 different places (e.g. Ash ST. Cellar below is just one place):

    Name:  Annotation on 2018-0-2.jpg
Views: 87
Size:  51.5 KB

    In terms of UTM tracking we were wondering if this setup will be sound:

    The UTM will be set up as follows:

    Campaign Source = google local
    Campaign Medium = name of place e.g. ash_st_cellar

    Then what changes will be campaign name for each 3 conversion points:
    Campaign Name Website = website
    Campaign Name Reservation = book
    Campaign Name Menu = menu

    This way we can track at place level number of clicks to website, reservations and menus via GA.

    I want to roll this setup to over 50 different places, so lots of UTM urls but just want to confirm if this strategy is sound before executing?

    Cheers.

  2. #2
    Member Since
    Oct 2013
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    Philadelphia, PA
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    Re: Tracking Google Places With UTM tracking in Google Anlaytics

    Great idea to use tracking URLs. I'd recommend the following structure:

    Source = gmb or local -- Google has thrown up errors for using 'google' in tracking URLs before... I'm not sure if that's still an issue but it has been in the past.
    Medium = organic -- This way you can still pull organic reports in GA, and your GMB traffic won't be excluded.
    Name = what you listed above.

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