GradeUs banner  below header new
Thanks Thanks:  2
Likes Likes:  2
Results 1 to 8 of 8
  1. #1
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    973
    Thanks (Received)
    10
    Likes (Received)
    29

    Amazon is getting into the Local Search Game....

    Just got this email from Amazon:

    Name:  amazon local associates.png
Views: 280
Size:  82.7 KB


    So Amazon will give my business a product page where I can review other products and services related to my business... Interesting. It's like an in-Amazon affiliate program for businesses. Use local service businesses as the experts to make product recommendations and then the business gets paid when someone clicks their referral link.

    Do you think businesses will use this? Better question... how soon till this gets abused?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  2. Thanks Tim Sweeney thanked this post
  3. GradeUs in thread
  4. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,268
    Thanks (Received)
    111
    Likes (Received)
    117

    Re: Amazon is getting into the Local Search Game....

    Yep Eric, sounds like that to me too.

    Businesses can create a page of products they don't sell or carry, that their customers may need. Then the biz gets commish if they're local customers buy Amazon products from their page.

    So it's just like the existing affiliate program. They are just putting a spin on it to help SMBs see how they could refer customers and make extra revenue via Amazon sales.

    If only SABs and affiliates alike realized how much commission they are losing on ALL affiliate programs due to the multi-device way people live these days, they would not bother.

    I used to be an affiliate manager and also did affiliate recruiting for companies including Google, Microsoft and National Geographic. I feel like I got out of the business just in time. I'd hate to be in that field today having to break it to affiliates that a large % of their sales commissions aren't trackable.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #3
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    973
    Thanks (Received)
    10
    Likes (Received)
    29

    Re: Amazon is getting into the Local Search Game....

    Definitely got that after reading through all the material, but this does seem like you can create a business page on Amazon. So it's another barnacle site to optimize, right? I think it's a cool spin on their affiliate program, and something service area businesses should take a hard look at.

    Not sure what extent it could be optimized to. I'll need to create one and play around with it a little. Could be an opportunity to expand the business presence using a very strong domain... assuming these pages can get indexed. Again, I need to play with it since I just got the email today.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  6. #4
    Member Since
    Jun 2015
    Location
    St Paul, MN
    Posts
    64
    Thanks (Received)
    1
    Likes (Received)
    6

    Re: Amazon is getting into the Local Search Game....

    This is an extension to Amazon Local Services. It has been terrible for service providers because the inquiries through this program are generic and low value. Also, you get to deal with people who planned on DIY but were curious if the pros would do it for some extra change.

    Let's dissect the benefits Amazon is selling you.

    In order to make any money from affiliate links, you'll need very high traffic. I doubt a local service business can generate a reasonable amount of clicks to make it worth it. It is beneficial for Amazon though because this program gets desperate businesses to create content in a sector Amazon has yet to dominate.

    Regarding SEO, it's arguable whether there's any benefits. In 2017, Google was aggressive with websites that serve content for the sole purpose of capturing affiliate clicks. Amazon Local Associates pages fit this category. You can optimize this page to provide more content than Amazon's products. The question I would ask is "If you're spending that much effort, would you rather do it on your own domain of control?

  7. Thanks shively thanked this post
    Likes Linda Buquet, Eric Rohrback liked this post
  8. #5
    Member Since
    Feb 2014
    Location
    chicago
    Posts
    181
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Amazon is getting into the Local Search Game....

    Quote Originally Posted by theitsage View Post
    If you're spending that much effort...
    not really that much effort to rank an amazon page, but also, its all about controlling as much real estate on page 1 as possible.

  9. #6
    Member Since
    Mar 2016
    Location
    Rochester, NY
    Posts
    2
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Amazon is getting into the Local Search Game....

    You can't use your normal affiliate account with this service.

    When I tried to login/signup it told me I'd have to close my online affiliate account. That's pretty lame of them.

  10. #7
    Member Since
    Feb 2018
    Location
    Lafayette, CA
    Posts
    2
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Amazon is getting into the Local Search Game....

    Paulcarl,

    Do you think you could have setup another account to sign-up for the local associates program?

  11. #8
    Member Since
    Mar 2016
    Location
    Rochester, NY
    Posts
    2
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Amazon is getting into the Local Search Game....

    I dunno. I don't wanna risk accidentally violating some rule and losing my affiliate income over it.

Similar Threads

  1. Replies: 0
    Last Post: 04-17-2015, 06:55 AM
  2. Replies: 0
    Last Post: 10-16-2014, 10:36 AM
  3. YAHOO Ups their Local Search Game
    By Linda Buquet in forum Local Search
    Replies: 5
    Last Post: 02-01-2014, 09:42 AM
  4. Expected local search game changer is here.
    By valesence in forum Local Reviews
    Replies: 21
    Last Post: 07-17-2013, 09:36 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new