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  1. #1
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    Keywords In Reviews?

    Do you feel that keywords in Google reviews (or responses from the business) have any real benefit? I know that keywords in a review are often highlighted when they're the same as the searcher's, and that might have a tiny effect on CTR, but other than that, anything? It doesn't help ranking on Maps and it doesn't affect which reviews are shown in search results or anything like that, does it?

    Thanks in advance.

  2. #2
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    Re: Keywords In Reviews?

    Hey Norm,

    While I haven't seen anything definitive when it comes to the impact of keywords in reviews, it's hard not to expect them to have an impact.

    This already happens on third party review sites like TripAdvisor.

    Additionally, from Brian Barwig's review snippet research, he found:

    "Google was highlighting keywords in the [review] snippets. Many of the keywords were directly related to the query, though some were not."

    Hope that helps!
    Garrett Sussman | Content Marketing Manager of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Twitter | LinkedIn | Facebook.

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  4. #3
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    Re: Keywords In Reviews?

    Thanks Garrett!

    Hi Norm. Check out the top graph in this study. (Under "Reviews are the new link alternative?")
    It says keywords/location in reviews correlate with high rankings a few times near the top.

    Local SEO Ranking Factors Study 2017 - Local SEO Guide
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  6. #4
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    Re: Keywords In Reviews?

    It's not just keywords, it's topics. So the more relevant the review is to the search, the better the page will perform. Think of reviews as you would for site content. Obviously I'm not saying tell people what keywords and terms to use in their review, but the more descriptive a review is, the more it helps.

    It's another content source that links your business to the topic the user is searching. That's why longer and more descriptive reviews are better than simply leaving a star rating.

    So if you're leaving a review for another business, help them out and actually talk about your experience with them.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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  8. #5
    Member Since
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    Re: Keywords In Reviews?

    Keywords in the reviews seem to have a high impact. Not so much in the replies, but that is expected as that could be taken advantage of.
    Wordpress Specialist: Building, Repairing, Updating, Maintenance, Hack Repair/Cleanup and Security.
    Owner of Say So Marketing in Las Vegas, NV.

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