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    4 Ways the March 9th Algorithm Update Impacted Local Search

    This post brought to you by Joy Hawkins - Sterling Sky


    There are a ton of algorithm updates that happen regularly but not too many that have a moderate-to-high impact on local businesses and those of us that do Local SEO. The algorithm update that happened on March 9th was one that had a clear impact on local businesses both organically and in the 3-pack. Even after..
    The post 4 Ways the March 9th Algorithm Update Impacted Local Search appeared first on Sterling Sky Inc.



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    Re: 4 Ways the March 9th Algorithm Update Impacted Local Search

    Whoa! Joy strikes again. I had not had time to evaluate this update so I'm sure glad you did!

    Anyone else notice changes???
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: 4 Ways the March 9th Algorithm Update Impacted Local Search

    There have been huge fluctuations in SERPs since the last week of February. Here's the SEMrush Sensor for the past 30 days. SEMrush Sensor Google's rank and algorithm tracking tool

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    Re: 4 Ways the March 9th Algorithm Update Impacted Local Search

    I know there was another moderately-significant update on Feb 20th. Have you noticed any other changes in addition to the ones I mentioned?

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    Re: 4 Ways the March 9th Algorithm Update Impacted Local Search

    Hi Joy. You covered all of the observations I saw. If I was to sum it up, Google is seemingly letting its machine-learning system, RankBrain dig deeper into the indexed content. I'm intimately involved with eGPU (external graphics card) and saw how accessible machine-learning has become in the past year.

    An example of machine-learning application is the "Not Hotdog" mobile app, originally seen in the TV show Silicon Valley. The creator trained the AI to learn what a hotdog looks like through photos of hotdogs and not-hotdogs. The app relies on the phone camera and its continuingly improved machine-learning system to identify when something is not a hotdog.

    Imagine the resources Google has at its disposal. The backbone of RankBrain is likely a derivative of Google Cloud Platform. Google Search team feeds this AI with what a quality website should have to rank well. In due time, this system can make ranking correlations that's humanly impossible. On top of that the massive Google user behavior data is involuntarily training this beast.

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