Hi there,

I have a hospitality client that has both vacation rentals and real estate underneath their business name. Both the rentals office and the real estate office have a different phone number, but they both operate at the same address with the same URL and business name.

In terms of local SEO - how would you go about the phone number in GMB / local SEO marketing efforts? We are currently using the rentals phone number (it's a tracking number) - but is this the best way to go about it?

I'm about to begin building out citations / cleaning up directories, so wanted to get advice before moving forward - any tips or recommendations would help!