Hi everyone!

I thought I'd share our latest BrightLocal research, the Local Citations Trust Report - which surveys consumers to see how incorrect citations and online information impacts them.

Key findings include:

  • 93% of consumers are frustrated by incorrect information in online directories
  • 80% lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
  • In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online
  • Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
  • 68% of consumers would stop using a local business if they found incorrect information in online directories


Hope you find it interesting!

Rosie