More threads by rosie.brightlocal

Joined
Oct 5, 2017
Messages
25
Reaction score
26
Hi everyone!

I thought I'd share our latest BrightLocal research, the Local Citations Trust Report - which surveys consumers to see how incorrect citations and online information impacts them.

Key findings include:

  • 93% of consumers are frustrated by incorrect information in online directories
  • 80% lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
  • In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online
  • Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
  • 68% of consumers would stop using a local business if they found incorrect information in online directories

Hope you find it interesting!

Rosie :D
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Top Bottom