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  1. #1
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    New GMB description impact on search rankings?

    Google has added a description field to Google My Business listings:

    You can now add your business description in Google My Business - Search Engine Land

    Anyone know what if any effect keywords in this field affects local search rankings?

    Our team is now updating our clients GMB listings. I'll let you all know if we see any noticeable difference in search rankings.

    Paul Steinbrueck
    SkywayWeb.com

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    Re: New GMB description impact on search rankings?

    Hi Paul,

    In the past, when we had descriptions before, Google said they did not impact rankings at all. That particular field was just too easy to keyword stuff and spam to be counted I think.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  6. #3
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    Re: New GMB description impact on search rankings?

    Quote Originally Posted by PaulSteinbrueck View Post
    Anyone know what if any effect keywords in this field affects local search rankings?

    Our team is now updating our clients GMB listings. I'll let you all know if we see any noticeable difference in search rankings.

    SkywayWeb.com
    We are testing as well and will report back.

    Thanks Paul
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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  8. #4
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    Re: New GMB description impact on search rankings?

    Looking forward to seeing the results from you guys!
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 90+ 5 Star Reviews!

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  10. #5
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    Re: New GMB description impact on search rankings?

    So far I've seen little-to-no difference and am heavily leaning towards the fact that it doesn't impact ranking. My next Search Engine Land article is all about the description field

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  12. #6
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    Re: New GMB description impact on search rankings?

    Thanks Joy. That's disappointing to hear.

    My experience is that Google's local search results don't necessary do well when it comes to companies that span multiple related categories and keywords. Take for example digital marketing companies. Some services they may provide include graphic design, web design, SEO, AdWords management, social media, etc. When someone searches for "[city] web design" Google shows businesses in the web design category but not necessarily businesses that do web design but are in other categories. I was hoping the description field might help with that.

    Looking forward to reading your article.

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    Re: New GMB description impact on search rankings?

    I agree and part of me was sad/disappointed as well. Part of me, however, was relieved because I feel like if ranking was that easy and could be manipulated by the description field alone, we'd all be in for a whack-load of spam outranking legitimate businesses at a rate that is worse than what's out there now.

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