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  1. #1
    Member Since
    Sep 2015
    Seattle, WA USA
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    How Advantage of Visible Address Diminished to Next to Nil?

    Seems like I'm seeing more service area businesses with no visible address making it into the 3-pack than before. I had previously thought, due to the fact on 3-pack and map results Google wants to map the business location, there was a strong preference (all other factors equal) to businesses with visible addresses. Anyone know if Google has dialed back the preference recognizing a very large percentage of businesses are service area businesses and/or by appointment only?

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  4. #2
    Member Since
    Jul 2012
    Toronto, Ontario
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    Re: How Advantage of Visible Address Diminished to Next to Nil?

    There was a time years ago when having a visible address directly impacted ranking, positively. That's not the case anymore.

    I could see it having an indirect impact since people tend to trust, and therefore click listings that have a visible address over one that doesn't. But that's just a hypothesis based on conversations with friends and family.

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    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  6. #3
    Member Since
    Jun 2012
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    Re: How Advantage of Visible Address Diminished to Next to Nil?

    Yes, I agree with Colan, for the past 3 or 4 years it didn't matter. I saw markets where everyone in the 3 pack (or 7 pack) had address hidden and the ones with address showing happened to rank lower.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  8. #4
    Member Since
    Sep 2014
    San Marcos, CA
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    Re: How Advantage of Visible Address Diminished to Next to Nil?

    I agree with Colan and Linda - it isn't important any more for the industries that I work in most of the time, at least.

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