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    The Good, Bad, and Ugly about Yelp for Your Local Business

    How should you manage reviews on Yelp? Should you advertise with Yelp?


    During this week's free Office Hours, Toby Danlychuk, Principal / Co-Founder of 39 Celsius, and Eric Shanfelt, Founder and CEO of Local Marketing Institute, will discuss:
    - Whether you should spend ad dollars on Yelp and where those ad dollars should go
    - Drawbacks and inefficiencies with Yelp's ad platform and where your ad dollars might be better served
    - Yelp profile optimization
    - How to deal with Yelp reviews from disgruntled employees, fake competitor reviews, and ways to get illegitimate reviews taken down
    - Do's and don'ts for reputation management

    In 2008, Toby Danylchuk, Principal, Co-Founder at 39 Celsius, started his digital marketing agency based in San Diego. They work primarily SMBs on SEO, Facebook/Instagram marketing, Google Adwords, content marketing, and reputation management.

    Register here!
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    Riker Jones
    Digital Marketing Coordinator at Local Marketing Institute
    www.linkedin.com/in/rikerjones

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