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  1. #1
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    New Free Tool to Determine the True Influence of a Twitter Account

    A New, Free Tool to Determine the True Influence of a Twitter Account
    By Rand Fishkin, SparkToro.com
    July 11, 2018

    Number of followers is a crap metric.

    Here’s an example: my wife Geraldine runs the Twitter account @everywhereist. She has a respectable 72,517 followers. I run the Twitter account @randfish, which has 413,696 followers. From those numbers, you might assume that an average tweet sent from @randfish reaches ~5.17X as many people as a tweet sent from @everywhereist. That assumption is dead wrong.

    In fact, oftentimes it’s the case that @everywhereist’s tweets reach more people, get more engagement, and have a much larger number of impressions than a tweet sent from @randfish. If you were, in fact, trying to determine which account you wanted to send a broadly-targeted message from in order to maximize the impact, choosing @randfish, simply because that account has 5.17X as many followers, would be a bad decision.

    That frustration led my cofounder, Casey, and I to build a new, free tool: SparkScore

    Read more...

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  4. #2
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    Re: New Free Tool to Determine the True Influence of a Twitter Account

    Very Cool! Thanks David
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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  6. #3
    Member Since
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    Re: New Free Tool to Determine the True Influence of a Twitter Account

    Warning: The results may be sobering.

    I don't use Twitter a lot but my Influence Score was 1 out of 100.

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