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  1. #11
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by Linda Buquet View Post
    Would BrightLocal's Local Search audit tool help? They have a slick report that would show much of the needed info? I would think would be good to share with a prospect too, to help them see where they stack up and why they need help.

    Local Search Audit | Complete SEO Audit Analysis Tool

    Sample report here: Location Dashboard | Local Search Audit
    Thanks Linda.

    I'm checking the tool out right now. It's loading results.

    That sample report is a white-label someone did through BrightLocal?

  2. #12
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    Re: What are the first/most important things you look at when determining competition

    Hi,

    The very first thing i check is the number of backlinks top ranking sites have.
    Skip the authority ones "yelp etc ..."
    Do an audit of the backlinks. I mostly look for the backlinks that we can acquire, and they are most of the time citations/directories in local seo.

    you can use backlinkwatch . com if you do not have ahref at the moment.
    Used to use that a lot when i started

  3. #13
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by whiz View Post
    Thanks Linda.

    I'm checking the tool out right now. It's loading results.

    That sample report is a white-label someone did through BrightLocal?
    Yep all their tools are white label for consultants/agencies.

    One word of advice though... at least this is my thinking.

    I would never give that to a prospect or email it to them. It would be too easy for someone to say look at everything this one consultant found out for me. But he's charging X, can you do it for Y?

    I would share it and just go over the high points either in person, or with real-time screensharing - so you could point out just enough for them to see they have a problem, but they can also see there's a lot more there - knowledge you have that they probably need to address.

    "This is just our 1st meeting so I don't want to overwhelm you with all the different ranking factors and where you stand. We'll just cover some high points but then if we end up working together, I'll share the other issues with you along with a plan for how we can address them."

    So it's a bit of a tease, or hook if you will, but totally true. You'd bore them to death and be there for hours if you went into all 200 ranking factors upfront. haha
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #14
    Member Since
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by Linda Buquet View Post
    Yep all their tools are white label for consultants/agencies.

    One word of advice though... at least this is my thinking.

    I would never give that to a prospect or email it to them. It would be too easy for someone to say look at everything this one consultant found out for me. But he's charging X, can you do it for Y?

    I would share it and just go over the high points either in person, or with real-time screensharing - so you could point out just enough for them to see they have a problem, but they can also see there's a lot more there - knowledge you have that they probably need to address.

    "This is just our 1st meeting so I don't want to overwhelm you with all the different ranking factors and where you stand. We'll just cover some high points but then if we end up working together, I'll share the other issues with you along with a plan for how we can address them."

    So it's a bit of a tease, or hook if you will, but totally true. You'd bore them to death and be there for hours if you went into all 200 ranking factors upfront. haha
    Of course.

    In other words, don't speak "alien".

    My sales pitch plan involves focusing on one high priority, easily understandable problem to get my foot in the door and develop a relationship and some trust, then I can move onto other things.

    I might not even show something like this because its just too technical.

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