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  1. #11
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by Linda Buquet View Post
    Would BrightLocal's Local Search audit tool help? They have a slick report that would show much of the needed info? I would think would be good to share with a prospect too, to help them see where they stack up and why they need help.

    Local Search Audit | Complete SEO Audit Analysis Tool

    Sample report here: Location Dashboard | Local Search Audit
    Thanks Linda.

    I'm checking the tool out right now. It's loading results.

    That sample report is a white-label someone did through BrightLocal?

  2. #12
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    Re: What are the first/most important things you look at when determining competition

    Hi,

    The very first thing i check is the number of backlinks top ranking sites have.
    Skip the authority ones "yelp etc ..."
    Do an audit of the backlinks. I mostly look for the backlinks that we can acquire, and they are most of the time citations/directories in local seo.

    you can use backlinkwatch . com if you do not have ahref at the moment.
    Used to use that a lot when i started

  3. #13
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by whiz View Post
    Thanks Linda.

    I'm checking the tool out right now. It's loading results.

    That sample report is a white-label someone did through BrightLocal?
    Yep all their tools are white label for consultants/agencies.

    One word of advice though... at least this is my thinking.

    I would never give that to a prospect or email it to them. It would be too easy for someone to say look at everything this one consultant found out for me. But he's charging X, can you do it for Y?

    I would share it and just go over the high points either in person, or with real-time screensharing - so you could point out just enough for them to see they have a problem, but they can also see there's a lot more there - knowledge you have that they probably need to address.

    "This is just our 1st meeting so I don't want to overwhelm you with all the different ranking factors and where you stand. We'll just cover some high points but then if we end up working together, I'll share the other issues with you along with a plan for how we can address them."

    So it's a bit of a tease, or hook if you will, but totally true. You'd bore them to death and be there for hours if you went into all 200 ranking factors upfront. haha
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  5. #14
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Quote Originally Posted by Linda Buquet View Post
    Yep all their tools are white label for consultants/agencies.

    One word of advice though... at least this is my thinking.

    I would never give that to a prospect or email it to them. It would be too easy for someone to say look at everything this one consultant found out for me. But he's charging X, can you do it for Y?

    I would share it and just go over the high points either in person, or with real-time screensharing - so you could point out just enough for them to see they have a problem, but they can also see there's a lot more there - knowledge you have that they probably need to address.

    "This is just our 1st meeting so I don't want to overwhelm you with all the different ranking factors and where you stand. We'll just cover some high points but then if we end up working together, I'll share the other issues with you along with a plan for how we can address them."

    So it's a bit of a tease, or hook if you will, but totally true. You'd bore them to death and be there for hours if you went into all 200 ranking factors upfront. haha
    Of course.

    In other words, don't speak "alien".

    My sales pitch plan involves focusing on one high priority, easily understandable problem to get my foot in the door and develop a relationship and some trust, then I can move onto other things.

    I might not even show something like this because its just too technical.

  6. #15
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    ahrefs is a critical component to our SEO services - don't shy away because of price, and I advise not finding something else that will "work for now". Bite the bullet, get their package, it will pay off in spades with just 1 customer!

    We have used BrightLocal for years and it's great, but over this year in particular we've found other processes that shed a better light (for our particular needs). The software overall is awesome though and a great tool for many. Their side-by-side GMB compare is excellent in prospecting - wish I could find someone that only offered that

    With prospecting and client meetings, there are definitely those meetings that you're just giving a taste, a few action items, but use the report for yourself to guide them on the meeting rather than just sending it off in an email. While they may get someone else to do it, that's OK, they weren't your ideal client anyway so no great loss.

    We also have meetings with clients that, and it sounds awful when I put it into words, we purposely overload with information. We could have a 1 hour prospect meeting and their head is literally spinning with all the things they could be doing. The fact that there's so much to do can easily be a closer on the sale.

    We use both methods after we've "read" the client. All our meetings are in person or via Zoom Meetings (for those not local).

    If you're pitching President or CEO or those that were told they need SEO, then you're doing a short report with bullet points. If you're pitching someone that knows what SEO is, read up on it, but maybe not know how to implement, then you're digging into the longer report.
    Conor Treacy
    Big Red SEO - Omaha, NE

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  8. #16
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    When I do a local audit, I am looking for (in this order, more or less):
    - domain authority and list of backlinks that competitors have which my client does not
    - Reviews
    - citations (super easy to acquire on behalf of client but this gives you an idea of how many you need)
    - photos in Google My Business (easy enough)

    It's 4:30am right now and i haven't yet had coffee so I'm sure I'm missing a few things :-)

    I tell the client they cannot expect to be visible in the maps section until they beat the competition in all of the above areas :-) Then of course there is the geography of the searcher compared to the business that has to be factored in...

    Darlene

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  10. #17
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    Re: What are the first/most important things you look at when determining competition

    Quote Originally Posted by whiz View Post
    Why check for title tag? To know if they're actively targeting a keyword?

    And do reviews hold that much weight?

    Let's say Company A is #1 with 50 reviews.

    Company B is #10 with 5 reviews.

    If Company B can get 100+ reviews, will he see an increase in ranking? Perhaps to top 5?
    I check title tags via Google SERP's because if a website doesn't have their Title Tag optimized, they're not doing SEO. It shows me just how competitive the market is at a quick glimpse.

    I check reviews for much the same reason. If the SEO company is not doing active review generation then they're not doing everything they can to win the day and I know I can beat them.

    To answer your question about review weight, I would say it's ~10% or so. Now, it may have gone up recently because I've noticed in the local pack rankings on mobile that they are showing review snippets with keywords highlighted based on what you searched. So maybe there's a lot more weight on them.

    My above process is honestly just to be able to quote a client. From my process I can predict quickly how much it will cost.

    My process may not be exactly what you're looking for but using, I can tell you if a market is competitive at all or not.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

  11. #18
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    Re: Consultants: Competitive Analysis for Local Ranking - What are top factors you ch

    Hey Whiz,

    I'm way late on the draw here, but there's a ton of ways to use reviews as your foot in the door to earning clients and there's a very real impact beyond ratings. Having stars in the organic SERPs can definitely impact CTR.

    Here's an article we wrote about ROI for Review Management. We also have a lot of articles about pitching online review management to prospects, here, here, and here.

    Hope that's helpful.
    Garrett Sussman | Grade.us Content Marketing Manager
    White-label Review Management Solutions for Marketers, SEOs & Agencies
    Twitter | LinkedIn | Facebook

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