Whitespark below header forums

User Tag List

Thanks Thanks:  4
Likes Likes:  3
Results 1 to 6 of 6
  1. #1
    Member Since
    Jan 2017
    Location
    San Diego, CA
    Posts
    3
    Thanks (Received)
    1
    Likes (Received)
    0
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Local Search OAR

    Hi Everyone,

    Anyone have some advice on putting together an OAR specifically for Local SEO. I just want to share thoughts, insights, and ideas. What do you consider as "must review" items from a Local Search standpoint.

    Google My Business
    Data Aggregation
    Site Navigator
    Internal Meta Optimizations
    Store Landing Pages
    Reputation Management - Reviews

    What else would you include?

    Thanks all,

  2. GradeUs in threads
  3. #2
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,781
    Thanks (Received)
    68
    Likes (Received)
    89
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Re: Local Search OAR

    Pardon my ignorance but can you clarify what an oar is?

    Sent from my XT1650 using Tapatalk
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. Thanks djbaxter, Digitaldar thanked this post
  5. #3
    Member Since
    Jan 2017
    Location
    San Diego, CA
    Posts
    3
    Thanks (Received)
    1
    Likes (Received)
    0
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Re: Local Search OAR

    OAR = Obstacle Analysis Report

  6. Thanks Colan Nielsen thanked this post
  7. #4
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,781
    Thanks (Received)
    68
    Likes (Received)
    89
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Re: Local Search OAR

    A few that I would add to the list:

    1. Competitor Analysis (Organic and Local analysis)
    2. Site Speed
    3. Mobile Friendlyness
    4. E-A-T Analysis (more on that here)
    4. Algorithm Analysis (how have major algos impacted the website and overall performance)

    I'd also make sure that I am breaking the GMB component down into specific sections. For example I would look at:
    1. Are they being filtered? (Possum, Hawk updates)
    2. Is their physical location within the physical boundaries of the city according to Google Maps?
    3. Are the correct GMB categories selected? Especially the primary cat.
    4. Are all the applicable attributes selected inside GMB?
    5. Use of photos, Google Posts
    6. Are there ineligible listings that outrank you? If so, report them
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  8. #5
    Member Since
    Jul 2012
    Location
    North Attleboro, MA
    Posts
    1,084
    Thanks (Received)
    12
    Likes (Received)
    23
    Mentioned
    1 Post(s)
    Tagged
    1 Thread(s)

    Re: Local Search OAR

    @abbiebeltran

    What Colan said. I'd add that there are gobs of other items worth looking at, depending on the clients, on your scope of responsibilities, etc.

    I'd probably divide them up into at least 4 sub-lists: "Site," "Links," "Listings," and "Reviews." Maybe a 5th: "Anti-Spam."

    Even then, tons of items. To name just a few of the basics in each:

    Site:

    a. Does the homepage have a blurb on each main service?

    b. Does the homepage have a blurb on each location (multi-location business)?

    c. Do you link to relevant subpages generously, outside of the main nav?

    Links:

    a. Does your client have some links that only businesses in his/her industry can have?

    b. Does your client have some links that only businesses in his/her city can have?

    c. Does your client have some links that none of his/her competitors has?

    Listings:

    a. If your client is eligible for "practitioner" or "department" listings, do you have listings for those practitioner or department listings?

    b. Is your client listed on the local/industry directories on page 1?

    c. If your client isn't too good at earning links, have you considered using the homepage as the landing page URL for your local listings? (Often a good move.)

    Reviews:

    a. Do you get reviews on a variety of sites (beyond just Google)?

    b. Have you considered flicking off any ORM software that gets you a bunch of testimonials from customers, but few or no reviews on third-party sites?

    c. Does anyone at the company respond to reviews - with non-boilerplate responses?

    Anti-spam:

    a. If you can't get Google to fix a competitor's spammy / keyword-stuffed name, have you tried a partial edit? (Those often work.)

    b. Do you regularly check Yelp for spammy competitors that rank well in Yelp's category searches?

    c. Do you have a system for following up on your anti-spam edits, and resubmitting them when necessary? (Competitors often don't give up easily, and it becomes a war of attrition.)

  9. Thanks Colan Nielsen thanked this post
  10. #6
    Member Since
    Jan 2017
    Location
    San Diego, CA
    Posts
    3
    Thanks (Received)
    1
    Likes (Received)
    0
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Re: Local Search OAR

    Thanks, guys this very very helpful!!!

Similar Threads

  1. Replies: 2
    Last Post: 04-25-2017, 09:25 AM
  2. Local Search Buzz - Google Local Search News Digest
    By Linda Buquet in forum Local Search
    Replies: 0
    Last Post: 09-25-2014, 08:54 AM
  3. Local Search Buzz! Google Local Search News Roundup
    By Linda Buquet in forum Local Search
    Replies: 0
    Last Post: 09-04-2014, 07:35 AM
  4. Local Search Buzz! Google Local Search News Roundup
    By Linda Buquet in forum Local Search
    Replies: 0
    Last Post: 08-06-2014, 07:58 AM
  5. Local Search Forum Turns TWO! Happy Birthday Local Search Community!
    By Linda Buquet in forum News and Announcements
    Replies: 12
    Last Post: 07-24-2014, 09:36 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Whitespark above footer forums