Based on the fact that the local search results continue to favor directories, listing aggregators, etc., it's time to adjust your local strategy. First, review your local website traffic generation over the past few months: has it declined from last year/quarter? If yes, take a look at your specific organic search traffic to see if that is the root cause of any decrease. If yes, review your website content to ensure the content is optimized with localization (city, town, neighborhood, etc.) keywords and phrases. Review your website's local inbound links: do you have links from local sources like the chamber of commerce, business partners, the BBB, etc.?

Discuss @ the Local Search Forum in the "Local Search News" section. http://localsearchforum.catalystemarketing.com/


See it on Scoop.it, via Google Places Optimization & Local SEO News



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