7 Tips For Crafting Local Business Updates In Facebook
by Chris Silver Smith, Search Engine Land
Aug 20, 2012

Do you spit out status updates on Facebook for your local business without much thought? Carefully engineering your status updates can result in more effective targeting, better engagement with your audience, and improved EdgeRank to help more of your followers actually see your status updates.

Increasing engagement with your status updates can widen your reach by optimizing for Facebook’s EdgeRank algorithm. Without EdgeRank, your status updates are less likely to be immediately visible to your followers via the Top Stories they will frequently see when they arrive on Facebook.

A basis of EdgeRank are the number of interactions your audience has with your postings. A status update which immediately draws a few “likes”, comments and shares will be given more ranking weight than a status update with no interactions.
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