Google+ on the other hand is probably angling to grow into exactly the kind of local recommendation engine that Facebook has so far not deigned to become. The problem with Google+, of course, is usage, or lack thereof. The longer that problem continues, the less likely it will ever be solved. Still, perhaps it will be true that the Google+ Local transition drives a massive upsurge in user activity on the social network. At this point it’s too early to tell as we’re still mired in the details of that transition.

If Facebook were to really turn its attention to local, it could do some amazing things. Imagine if all of our posts and check-ins related to local restaurants were correlated together in a meaningful way.


See it on Scoop.it, via Google Places Optimization & Local SEO News



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