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  1. #1
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    Question Press Releases for Local SEO? See Screenshot

    Now I know Press Releases have been shot down a little recently in organic circles because often people just did them as a way to get massive backlinks and I can see where Google would de-value or not count lots of those backlinks. I only tried PR for one client a couple years ago and it didn't really move the needle.

    HOWEVER - A very nice local Press Release just popped up in my feedreader.
    I found it noteworthy on a couple levels.


    1st off, sort of a coincidence, since I never see Dental press releases in my Reader. But when I checked this Dentist's G+ L page I thought, "I KNOW this listing" as soon as I saw the images. Turned out I've been trying to help this Dentist with problems in the Google forum.

    But also I thought this PR was REALLY nicely done. It does a REALLY great job of explaining the review and social benefits of the G+ page to potential patients. Includes a couple BL to the site and a BL to the G+ L page. And BONUS POINTS for FULL NAP, so all these PRs could also count as citations.

    Now my guess is that for local, if 500 PRs filled with dupe content go out to a bunch of other PR sites, the BLs won't count for much, BUT I'm thinking the PRs that get picked up by the local paper or other local sites in that city, the citations could count for something??? Maybe?

    Anyway, the wording on this one is so well done, I wanted to share. If you are going to do PR for clients I think think this one is a good model to follow.

    Name:  DentalPressRelease.jpg
Views: 542
Size:  129.5 KB

    Alcan Dental Group Announces The Launch of its New Google+ Business Page

    Dr. Scott Laudon and the Alcan Dental Group has launched a new Google+ page for their practice. The Anchorage, Alaska dental office has provided dental services to its local area since 1992. As a brand-new opportunity to build patient and community connections, they have created a modern social networking page, to allow others to connect with them.

    Through this service, existing and new clients have the option to post reviews of services received through the Anchorage dentist, Dr. Laudon and his associates at the Alcan Dental Group. These options allow potential clients to discover the stellar work provided by this exceptional dentist through patient reviews and discussions. By joining the practice's circle of friends, users have access to these reviews and more. "Through social media we hope to connect with our new and old patients on a better level," says Dr. Laudon.

    What do you think?
    Do you agree this one is well done?
    Anyone doing Press Releases for clients?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Re: Press Releases for Local SEO? See Screenshot

    Linda,

    I do PR for clients if they really have something that is PR worthy- and is time sensitive.

    These include new website launches, special events and community involvement.

    I need to dig in and see what the effects are for local...
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

  4. #3
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    Re: Press Releases for Local SEO? See Screenshot

    I have a client that releases press releases about really big accomplishments and I noticed it did move the needle when they were picked up by local papers. But this client is developing a new product that can save lives so it is easy for them to get picked up by papers and local news stations.

  5. #4
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    Re: Press Releases for Local SEO? See Screenshot

    Thanks for the share Linda.

    I have a mixture of feelings about Press Releases. They are "very powerful" if they can be picked up by local newspapers, but sometimes (if its just to get a citation or link), there are simpler ways.

    I think Press Releases are fantastic for overall exposure (and as an added benefit), some great links and citations can be won. I think it pays to have a good PR person on your side to make sure it gets picked up!
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



  6. #5
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    Re: Press Releases for Local SEO? See Screenshot

    Off topic: I'm surprised they have been sued by Alcan for trademark infringement...

  7. #6
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    Re: Press Releases for Local SEO? See Screenshot

    I never cared too much about PR for backlinks, but have used the free service at PRLog.org for five years. I commonly get 500 - 1000 actual readers of the release, not to mention possible calls from the press, which we have received. Moreover, we know it has driven attendance at events and folks in the door. Finally, I have achieved number 1 location on good keywords with good old PRlog.org

  8. #7
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    Re: Press Releases for Local SEO? See Screenshot

    Thanks for sharing this idea. It's brilliant...and like you said, done very well. I'm going to do something similar for my clients. Thanks!

    I'm a HUGE fan of press releases. I use them extensively with my clients and they do wonders - both in giving my clients direct exposure but also for backlinks. Backlinks from press releases still work despite what everyone says. Now that could change, but for now they still work.

    I have what's called "press releases for backlinks" and "real press releases." I do them both for all of my clients I work with on a regular basis. I'll generally do a couple for backlinks every month and then whenever the client has something "real" to talk about, I'll do "real press releases."

    It's important to note that you have to employ this strategy carefully. You don't want to go crazy on anchor text and you need to use powerful distribution services. I use PrWeb and EmailWire. These aren't cheap but they are definitely worth it.

    Travis Van Slooten
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  9. #8
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    Re: Press Releases for Local SEO? See Screenshot

    I would love some advice on submitting press releases. I want to do that for our business that we just redesigned, and I was going to submit it to prlog. I know prweb is quite expensive, and since we're not making money yet, it's kind of hard to do that one.

    Do you recommend any others that are free or less expensive? Also - are there any tricks to getting picked up by a local paper?

    Thanks so much.

  10. #9
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    Re: Press Releases for Local SEO? See Screenshot

    There are lots of free PR sites you can submit to. Just do a Google search for "free press release distribution" and you'll find some. Here is a good list to get you started though:

    http://mashable.com/2007/10/19/press-releases/

    You can also go to Fiverr. You'll see gigs in there where they'll submit press releases for you for $5 but they usually are just submitting to the free sites for you.

    I would also check the Warrior Forum. There are a number of Warriors that provide press release packages. They'll even throw in press release writing for you. You'll spend anywhere from $50 - $200 for these services.

    With press releases, the distribution is more effective if you use the paid services so I would start with the Warrior Forum.

    As for tips on getting picked up locally...it's all about reaching out to the local media outlets and asking them if they accept press releases.

    Travis Van Slooten
    Quote Originally Posted by laurie View Post
    I would love some advice on submitting press releases. I want to do that for our business that we just redesigned, and I was going to submit it to prlog. I know prweb is quite expensive, and since we're not making money yet, it's kind of hard to do that one.

    Do you recommend any others that are free or less expensive? Also - are there any tricks to getting picked up by a local paper?

    Thanks so much.
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  11. #10
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    Re: Press Releases for Local SEO? See Screenshot

    Thanks for the advice, Travis.

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