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  1. #1
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    Suspended for STE in Address Line 2

    I currently work with many clients that contain a Suite # in their address. Logging in, some of the listings have been suspended. In contacting Google, they informed me that they pulled down the pages because Suite has been entered in the second address line as STE and that it must be spelled out fully. Is there a new guideline, that I can't find, which states the correct second line address formatting?

    I appreciate any comments you have.
    Last edited by Linda Buquet; 04-11-2013 at 07:24 AM. Reason: Changed title from Formatting of Address to me more descriptive. Moved from Local Search to NAP issues.

  2. #2
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    re: Suspended for STE in Address Line 2

    Hi Leslie, not only is it not spelled out in guidelines, but suspension is a pretty strict penalty for a common formatting error/abbreviation.

    However in my training for consultants I always recommend avoiding Ste even though most citations might be that way due to USPS abbreviation. I just don't think the algo likes or read that abbreviation properly and have never seen her scrape and create a listing with Ste even if that's what the overwhelming # of citations show.

    But still, suspension? Really Google? Are you sure there was not some other issue?

    Linking to your post at the Google forum too, in case Google comments there. https://productforums.google.com/for...ss/S4SZ1N2motA
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Suspended for STE in Address Line 2

    I wish there were another reason, but the Google rep simply stated that Suite must be spelled out and suspension was strictly due to that. The most recent problem is with the following account.
    If will notice it is now displaying as a # symbol. Please let me know if there is anything else you find that may be conflicting with Google.

    https://plus.google.com/101570531543855337047

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    Re: Suspended for STE in Address Line 2

    Hi LeslyLaslo,

    Are you able to share the response that Google gave you?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #5
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    Re: Suspended for STE in Address Line 2

    It was through Google Places Phone Support. He simply stated that listings would be suspended if Ste was not spelled out.

  6. #6
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    Re: Suspended for STE in Address Line 2

    Quote Originally Posted by LeslyLaslo View Post
    It was through Google Places Phone Support. He simply stated that listings would be suspended if Ste was not spelled out.
    Confused now: Were you told that the listings WERE suspended or that they WOULD BE SUSPENDED if you didn't correct "Ste" to "Suite"?

  7. #7
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    Re: Suspended for STE in Address Line 2

    sorry for the confusion , they were suspended.

  8. #8
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    Re: Suspended for STE in Address Line 2

    This seems like a pretty drastic measure for such an innocent action. As Linda stated, it's certainly not spelled out anywhere in the guidelines. There isn't even anything that could be considered hinting at this being a guideline.

    I know the Map Maker guidelines suggest that all addresses be spelled out in full, but that's a different beast.

    Are you comfortable sharing a screen shot of the dash for the listing that was suspended?

    Quote Originally Posted by LeslyLaslo View Post
    It was through Google Places Phone Support. He simply stated that listings would be suspended if Ste was not spelled out.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #9
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    Re: Suspended for STE in Address Line 2

    It's mentioned in Google places quality guidelines here as
    If you need to specify a mail box or suite number within your physical location, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2.
    But about spelled out in full not sure about that and never heard about penalty/suspension for suite/ste either.

  10. #10
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    Re: Suspended for STE in Address Line 2

    Hi Jerry,

    Thanks for pointing that out

    Lesly mentioned that the suite# is on the second address line. That's what makes this such an interesting find.

    Quote Originally Posted by jerry View Post
    It's mentioned in Google places quality guidelines here as But about spelled out in full not sure about that and never heard about penalty/suspension for suite/ste either.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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