Compared with Facebook or Twitter, Google+ can seem like a veritable ghost land. And yet Google+ claims to have an ever-growing number of users. So how has it managed to pull off that neat feat?

The not-so-apparent fact is that Google has aggressively integrated its social network throughout its properties, thus driving users to unwittingly use Google+. This is particularly true of Google+'s pages for small businesses, also known as Google+ Local.

See it on, via Google Places Optimization & Local SEO News

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