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  1. #1
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    LocalEze- Channel Partner Program- Yay or Nay

    With the recent news about LocalEze and no more free listing management, I'm curious to know if anyone here is a channel partner?

    I know that they offer a significant discount for bulk listing management.
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

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  3. #2
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    Re: LocalEze- Channel Partner Program- Yay or Nay

    Hi Chris,

    Have you seen Phil's post about some of the changes? - RIP LocalEze Free Business Listings | LocalVisibilitySystem.com
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: LocalEze- Channel Partner Program- Yay or Nay

    I am not a Partner. However, I spoke to them about being one. I am small and do not want a big commitment. However they told me I could do a min. listing commitment of 10 listings for $1500 which works out to $150 per listing. Any listings beyond ten would be billed at $100. Each year you get an auto renew of $1500 + 100 per listings.

    During the call I asked the rep about stagnant listings. Listings where you rarely or never update. He said there is a benefit to poking the listing monthly even if the data does not change.

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    Re: LocalEze- Channel Partner Program- Yay or Nay

    @colan
    Yes, I read Phil's blog- and Mike Blumenthal's comment about LE's reseller program piqued my interest. I had a call this morning w/ a LE rep.

    But I read Phi's comment about the ability to edit a free listing once... so I'm thinking there's not a need to fork over $$$$ for all my clients' listings.
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

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    Re: LocalEze- Channel Partner Program- Yay or Nay

    Quote Originally Posted by Chris Ratchford View Post
    @colan
    Yes, I read Phil's blog- and Mike Blumenthal's comment about LE's reseller program piqued my interest. I had a call this morning w/ a LE rep.

    But I read Phi's comment about the ability to edit a free listing once... so I'm thinking there's not a need to fork over $$$$ for all my clients' listings.
    Yeah, I'd definitely take the "poke your listing" suggestion with a grain of salt (as it sounds like you've done). They've gotta move product, after all.

    I know that at least until recently they'd ask you to re-verify your claimed listing every 6 months. But I've never been sure that doing so matters in any way (and I'm not even sure you can do it any longer unless you fork over). It's not like a "stagnant" listing necessarily goes bad.

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    Re: LocalEze- Channel Partner Program- Yay or Nay

    We are a LE partner and if you're a Local SEO organization, the investment is worth it in my opinion.

    Just to clear a few things up, the investment is $1,500 upfront but it's $50 a listing after that for a year. The $1,500 gets you 15 listings and you must pay the $1,500 again the next coming year if you want to continue with them.

    One issue that Phil brought up that I found interesting was that maybe Google will start to devalue LE in the local search algorithm. I don't know how Google would ascertain a listing in a local search directory is due to LE or not so I don't think it will play a role. Maybe they take a direct feed from LE and may devalue the one citation that LE directly provides but I doubt it. Even then, we don't subscribe to LE for their submission to Google. We subscribe for the syndication.

    Also, to put things in perspective, Acxiom does the exact same thing with a little twist. Acxiom will not take a new listing if it's not in their database (much like LE) unless you prove to them that the business actually exists. How do you prove that you may ask? By submitting tax or licensing information to them via fax or email that shows the business name, address, and telephone number...you're kidding me, right? No, I am not.

    Even then, they ask for 30 days to get the listing into the system just for you to claim it. Then, from there, it makes its way into the feeds apparently.

    Anyways, sounds like a sad change for Local SEO's and a push for their paid product, which will probably work as I think LE is just too important for LSEO's to neglect. It may also be a data integrity issue as well because Acxiom does pretty much the same thing but they do give you a few hoops to jump through just on the off chance that you really, really want your listing in there. Just make sure you feel comfortable faxing or emailing your confidential tax or licensing info.

  8. #7
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    Re: LocalEze- Channel Partner Program- Yay or Nay

    Hi Josh

    Thanks for your input! You mentioned the hurdles with Acxiom.

    I've used their My Business Listing Manager platform and all they require is for the business to call Acxiom from their office... unless something just changed?
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

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    Re: LocalEze- Channel Partner Program- Yay or Nay

    That is true if your business is already listed in their database. If it is a new business and not in their database, you have to go through the process I mentioned above. Basically, they're trying to solidify their data integrity, much like Localeze.

  10. #9
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    Re: LocalEze- Channel Partner Program- Yay or Nay

    Just wanted to throw in a side note, just in case some weren't aware. There are no fees associated with removing/deleting listings with incorrect data (old addresses, out of business..etc) on Localeze and Acxiom. This is important to understand if you are going through the process of cleaning up NAP data.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  11. #10
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    Re: LocalEze- Channel Partner Program- Yay or Nay

    Great point, Colan!
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

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