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  1. #1
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    (Local) SEO Client Questionnaire to Download and Use

    PointBlank SEO did a great collaborative effort in putting several great SEO minds together to create a list of new client questions.

    This is geared toward general SEO, but could be easily refined and expanded to add local SEO questions.

    Those of you who have attended my training, received as a bonus, my client data worksheet which is what I use to flush out important NAP, location, category and industry data from new local search clients.
    Put elements of these 2 docs together for a powerhouse new client questionnaire.

    Questions & Checklist for New SEO Clients: A Collaboration

    I’d be lying if I said I didn’t. That’s why I decided to hunt down a few of the biz dev SEOs at one of the leading companies in our space: SEER Interactive.

    This post is a collaboration between David Cohen, Shawn Cohen, John-Henry Scherck, Saurav Rimal and I.

    We created a Word Doc (.docx download, .doc download, Google Drive) of the questions so it’s as easy as just hitting “Send” in your inbox to get the client info you need.
    Head over to see all the great questions, download the Word doc, add all the Google+ Local specific questions needed regarding NAP and location - then incorporate it into your process.

    What do you think?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: (Local) SEO Client Questionnaire to Download and Use

    That is an awesome list of questions. Jon is such a smart guy.

    The only minor trouble is the length of the questionnaire; the client might feel like he/she just came back from a colonoscopy.

    Here's my questionnaire specifically for local - which has taken me several years to refine. I send it to potential clients to gauge whether we're a good fit in the first place, whether local SEO is a good fit for their businesses, etc. I send a second questionnaire if/when we've actually started working together.

  3. #3
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    Re: (Local) SEO Client Questionnaire to Download and Use

    Yes I agree - too long. But still good to look at stuff like this to see if there are any Qs you want to incorporate in your own process.

    Thanks for adding yours, perfect addition to this thread Phil!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: (Local) SEO Client Questionnaire to Download and Use

    This is one of the things I love about this industry! The abundance of Knowledge Sharing
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: (Local) SEO Client Questionnaire to Download and Use

    I remember talking to Miriam back when I was new in the business. She said something about the fact that local was unique because the leading pros were so open about sharing and helping one another as opposed to being private and competitive.

    We're lucky to be in this industry.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
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    Re: (Local) SEO Client Questionnaire to Download and Use

    Thanks for the share. I remember reading this when it was published.

    I've always liked Phil's questionairre for local clients as it covers the core factors that you need to know.

    However, there is definitely a place for Jon's Q&A. If it's a super big client and they are paying a lot of money for a complex campaign, then that questionairre is ideal.

    I'm also a really big fan of Jon Cooper's work (he's excellent). I'd also highly recommend his link building course here - It's so incredibly comprehensive and great value.
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



  7. #7
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    Re: (Local) SEO Client Questionnaire to Download and Use

    @Nick

    I totally agree!

    Which reminds me...

    Here's the "part 2" questionnaire I send clients at a later stage:

    http://bit.ly/121AJF7

    The first one is just for determining the feasibility - the bare essentials I need to know in order to say whether it's a "go." Whereas this second one contains the stuff I don't need to know until money has changed hands and we're ready to start work.

  8. #8
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    Re: (Local) SEO Client Questionnaire to Download and Use

    A couple Google+ Local specific Qs that are in my questionnaire that I have not seen mentioned.

    1) Is there any way you or someone else (webmaster or previous SEO) may have created another Google Place page in a different account? That's a violation and can cause problems, so please check.

    2) I have not asked in the past but would ask today - Have you moved or changed names in the past 10 years? List previous names and addresses, if so.

    3) Another thing I do is - zoom the map into their location and send them the close-up link and ask if their map marker is in the right place. Sometimes to us it may look fine but in reality is one building over or even a couple blocks off. Sometimes if we check it, the marker maps to the correct location on maps, BUT the base map layer is actually wrong. We would not know that if we'd never been there. Having the map marker in the wrong place can be a big deal to customers as well as to Google and sometimes clients don't even notice.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #9
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    Re: (Local) SEO Client Questionnaire to Download and Use

    Those are keepers. Thanks, Linda!

  10. #10
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    Re: (Local) SEO Client Questionnaire to Download and Use

    Quote Originally Posted by Linda Buquet View Post

    3) Another thing I do is - zoom the map into their location and send them the close-up link and ask if their map marker is in the right place. Sometimes to us it may look fine but in reality is one building over or even a couple blocks off. Sometimes if we check it, the marker maps to the correct location on maps, BUT the base map layer is actually wrong. We would not know that if we'd never been there. Having the map marker in the wrong place can be a big deal to customers as well as to Google and sometimes clients don't even notice.
    This is a really great point, and one I bet is overlooked often. I for one am guilty of not always confirming with the client that it's in the EXACT correct spot.

    Have you ever experienced a positive reaction, in particular with ranking, after correcting a map marker that was off by a LITTLE?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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