It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.

Almost half of all local searches performed are done on mobile devices and with that number likely to increase you should make sure that Local search is part of your mobile website optimisation strategy where possible. Obviously if you are a brand with no need for location specific searches there is no need to think about this however for mobile sites that rely on local business it is an important box to tick.

See it on, via Google Places Optimization & Local SEO News

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