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  1. #1
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    What are "local hooks"?

    Hi, I'm very new to this SEO forum and I have learned a lot so far.

    One term I see frequently is "local hooks". I don't see this anywhere else on any other SEO forums or blogs. (and I follow several that are very highly regarded).

    Could someone please elaborate on what local hooks are? Are these the same thing as links???

    Thanks

  2. #2
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    Re: What are "local hooks"?

    Hi Dave,

    "Local Hooks" are a Linda'ism. That's why you don't see it elsewhere. I made it up and lots of consultants that take my training use the term, so it's kinda spreading here in this community.

    Another term could be "location signals" that Google picks up on. They aren't links per say but just different ways to use and/or markup location data to build up location trust. I use 7 different types of "Local Hooks" in my Local SEO formula/automated template.

    A few examples are schema markup or hCard markup for NAP data, city + keyword in image alt, KML files, etc.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: What are "local hooks"?

    OK, I am familiar with those techniques. Thanks for the explanation.

  4. #4
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    Re: What are "local hooks"?

    Yeah, essentially the "local hooks" are indeed a Linda-ism and they have caught on with others on the forum. I too was curious about them and eventually discovered what they were through the "on-page training". I must admit there were a few in their that I hadn't come accross before that have really helped.
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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