Basically, the study from the SMB group just gives insight into how small and medium sized businesses are using social media marketing platforms, but looking deeper, it shows that these businesses are neglecting a beneficial tool. With so little small and medium businesses effectively using social media, it brings to question how the others are marketing their businesses. Word of mouth used to be the most important factor for keeping a small business running, but after the recent digitalization of society, social media is the best tool for keeping a company with blood in its veins. In short, more small businesses need to tackle social media soon, or they will notice a significant slipping in business.

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