Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. Top search categories like real estate, wedding planners, building contractors, and lawn and garden services perform some or all of their services at an offsite location (like a home for sale or an event facility), or at the customer’s residence. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map.


See it on Scoop.it, via Google Places Optimization & Local SEO News



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