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  1. #1
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    Post Google and Zagat: A Year Later | Optima Worldwide


    If Google’s goal was to steal market share from Yelp, that hasn’t worked out so well. If their goal was seamlessly integrate Zagat and Google+ local pages, they’ve come up a bit short there as well. Google search results are benefiting from Zagat data, but Zagat.com certainly isn’t getting any help from Google.

    In a nutshell, we’re not completely sure what Google is trying to do with Zagat and Google+. Of course, the same could be said about Google+ as a whole – its strategy and execution invite more questions than they answer.


    See it on Scoop.it, via Google Places Optimization & Local SEO News



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  2. #2
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    Re: Google and Zagat: A Year Later | Optima Worldwide

    Hmmm. Larry "Autocratic" Page takes over as Google CEO; and at the same time, things start going to hell in a bucket! And Marissa Mayer jumps ship to Yahoo.
    I'm sure it's merely a coincidence.
    Just saying...

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