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  1. #1
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    Exclamation Google Local Listings Carousel? Major Update Coming?

    Just discovered in the wild. Radically different Google local search display. This could be part of why Places search went bye-bye. Pic =s a thousand words so here it is.


    I'm seeing reports and screen shots about this change, but am not seeing it here. It 'could' just be a BETA test, but usually when folks report these types of changes they do eventually roll-out. Right now folks are only reporting see this new style display on some restaurant and lodging searches. But I have a feeling this may become the new normal.

    Highlights:

    .:. Instead of 3 pack or 7 pack, then more link to paginate back. It looks like 7 across horizontally but you can scroll and see 18.

    .:. Images will become MUCH more important

    .:. Also appears reviews and ratings will more important - See screenshot below.


    Here is Acorn's story and observations, then another story and more screenshots follow.

    Google Places Link GONE! NEW Local Carousel Results Being Seen by Some!

    Humm – The Ratings Filter, when used by your guests, is going to filter out properties that…

    A) Do NOT have 10 Google+ Reviews (and)
    B) Do NOT have a high enough Zagat Score to sustain higher filtering levels

    So, what does all this mean for Innkeepers and your Bottom Line? – - – Because we all know, all you have to do is to take a quick look at your Google Analytics to KNOW that Google is typically your NUMBER #1 referrer of traffic. In short, you need to make sure you are going to show up in the Local Carousel, and not just show up, but show up closer to #1 than to #18, and have the best possible G+ Zagat Score.
    It looks like Pete Meyers from SEOmoz was possibly the 1st to spot the change. His screenshot below. And here is his commentary on Google+

    Name:  GoogleCarousel3.png
Views: 939
Size:  385.9 KB

    Jennifer Slegg over at Search Engine Watch also blogged the story and shows a couple different search results with the new carousel.

    New Google Local Listings Carousel Showcases 7 Results Above the Fold - Search Engine Watch

    Hungry for more screenshots? Here are a couple from @JustinKHowley.

    Dallas Hotels and also Best Tacos in Dallas

    #1 Rule for Google Local? Everything changes and nothing stays the same!

    IMPORTANT - can you guys run some of the searches above to see if you are sitting on one of the test servers and do more exploration? See how many results you get when you scroll. 18? Then what? Is there a 'more' link? Dig deeper and tell us/show us anything you find that's noteworthy.

    Also let's test to see if the algo changed. We need to compare the top 7 in the carousel to the regular pack order. I'm going to do some ranking comparisons with the results shown above now to see what I can find.

    What do you think? Just a test? Or will this be the new normal?
    Or do you think this will only roll out for hotels and restaurant searches?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Even Newer Local SERP. Is anyone else seeing the same?

    New Google Search results? That's what it seems like and hear we go again. A popular website called Reddit is showing some interesting results. Check out what this search done by br1anfry3r has produced.



    I'm not sure what my feelings are on these potentially new results are so lets get some people to comment. I, myself are unable to pull these results. Is anyone else seeing the same?
    Last edited by Linda Buquet; 05-12-2013 at 06:45 AM. Reason: Merged into main discussion on this topic

  4. #3
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    Re: Google Local Listings Carousel? Major Update Coming?

    Wow. Thanks for the share Linda. That Carousel feature looks to be very powerful and (like you said) would make images and review so much more important. Also, presumably the emphasis on ranking would then become being to the far left of the Carousel (aka, the top positions)!
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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    Re: Even Newer Local SERP. Is anyone else seeing the same?

    Hi OP, thanks for posting. This is pretty big. I'm not seeing it yet in Canada.

    Here's' a post with some more detail: http://localsearchforum.catalystemar...te-coming.html
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: Even Newer Local SERP. Is anyone else seeing the same?

    Quote Originally Posted by Optimize Prime View Post
    New Google Search results? That's what it seems like and hear we go again. A popular website called Reddit is showing some interesting results. Check out what this search done by br1anfry3r has produced.
    Thanks for the screenshot Ryan. I merged your post to keep everything about this update in one place and am also moving this discussion to G+ Local Important section of the forum since I think it will likely go from test to a full update, at least for certain industries.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Google Local Listings Carousel? Major Update Coming?

    I'm not seeing it here in the UK yet either but it does emphasise what I've been telling clients in that they must focus more on getting happy customers to review them.

    Do we know which image they are actually picking to show for the business listing? Is it the first one to be uploaded?

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    Re: Google Local Listings Carousel? Major Update Coming?

    Thanks for that Linda. I was having a hard time finding the thread. I knew it was somewhere! haha

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    Re: Google Local Listings Carousel? Major Update Coming?

    No worries at all. ALWAYS post new info like you did as you never know it could be something I've not seen or posted about yet, so the info is always appreciated!

    Google I/O is this week. I wonder if this update and the new Google maps update will both roll out in time for the conference?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Google Local Listings Carousel? Major Update Coming?

    Does anyone suspect the carousel will replace the local results section of the SERP all together?

  11. #10
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    Re: Google Local Listings Carousel? Major Update Coming?

    I've been wondering about that too Alex. In industries that tend to have a lot of bare unclaimed listings or industries that aren't well represented visually, seems it would be a waste of space.

    Would look kinda like this:

    Name:  unclaimedlistings.jpg
Views: 409
Size:  18.2 KB
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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