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  1. #1
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    New Google Maps - The Pros Discuss Ramifications for Local SEO

    Is anyone playing around with the new Google maps yet?

    I'm finding the new features/interface easy to use, however, unless specifically searching for a business by name or with the screen zoomed into where the business is located, i'm having a hard time finding certain popular businesses.

    The ad placement on maps is nice to, it seems that ads will be what makes your marker stand out more than your competition.

    Any other thoughts
    Last edited by Linda Buquet; 05-17-2013 at 10:55 AM. Reason: Moved to the Brand New Google Maps Forum - Expanded Title

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  3. #2
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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    I really like the purple ad placement and Google Offers integration. In fact, I really like the whole thing. It's much more pleasing on the eye. Unfortunately, I don't think I am representative of the local business demographic that is going to have a hard time using this since its such a major change from the previous version.

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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Hey Dan, welcome welcome! Thanks for posting.

    Alex, I'm still waiting for my invite Google said they would give TCs early.

    But Ryan just posted an awesome video walkthrough showing some of the changes that will affect us here.

    Video Walkthrough of New Google Maps - Impact on Local SEO

    He shows at one point what you are referring to about businesses hiding and not showing up. I have a post coming up this AM that will explain some of what's going on with that I think.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Seems that a lot of bugs are currently present too.

    Indoor maps is not working anymore on desktop, and some people are experiencing black maps (a black background with highlighted streets and markers)

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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    HEY Alex and all - Due to all the questions and new discussions there will be now around Google Maps,
    just created a brand new sub-forum and moved this post there.

    See all Google Maps discussions here.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Because the new Google maps displays results on the map and the sidebar list is no longer present (initially) the results should probably have some sort of name right? First page doesn't work since there is no page anymore, top results are subjective to zoom level & whether you are signed in or not, so I'm coining the initial map results, "First Glance Results"

    Does anyone have other suggestions?

  8. #7
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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Goodbye rank as we knew it, hello Google+ activity influence. As Alex indicated, there really isn't a "first page" of results when searching in the new Maps interface. After performing a keyword search, you can select the option "Go to list of top results" to provide a page of search results, but Alex had noted that when compared to the results for the same search using old Maps, the results are quite different.

    Building off of Ryan's http://localsearchforum.catalystemar...act-local.html, the question I pose is very basic: how will visibility (formerly known as rank) be determined when performing a search in Maps? One would think things like +1's and reviews left by others in your Circles would influence where you as an individual user sees listings show up, and if so, how will this limit us as Local SEO'ers?
    Kerry
    Digital Marketer

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    re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Great points all Alex and Kerry.

    Some important topics I will be doing a new post about in more detail are...

    The map is not a static map. Your map will not look like my map.

    And the map for "Dallas Dentist" I look at when trying to see how my client ranks could be totally different than what my client sees. And what that potential new patient sees doing a 1st time search, could be different than his results or mine.


    This new map is built at search time, based on not only traditional ranking factors (like popularity, proximity and # of reviews) but also personal preferences, past browsing history and who knows what else will be thrown into the mix.

    So tracking results and talking ranking with clients is going to get very interesting.

    The new Google Maps also learns from you, changes & grows with you!

    So if your Dentist client clicks on 3 of his competitors quite often, to check out what they are doing - I think his competitors MAY appear more prominent to him than they really are (or would be to a patient, doing a 1st time search).


    There are a lot of other things that are going to change our world with this new maps.

    For example there is no link to the G+ Local page now. You can only get there if you click to see reviews. That's a double-edged sword and there is lots to discuss just with that one change. I've been discussing this part with Google alot today and kinda want to get my hands on the new maps and experiment before I share much of an opinion because like I said I can see pros and cons. Plus still so sick am not really thinking very straight. Will likely try to do a big post on Mon if I get my invite by then.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    From a strategy stance, I think it behooves a local business to get as many people to follow their +Page.

    Then again, I follow and manage pages that normally rank on the first page in legacy maps and those listings don't stand out for me in the new map at all. One is completely invisible now, buried under of competing businesses.

    Hmmm... every website needs to become a cross between Wikipedia, the NY Times and American Idol.

  11. #10
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    Re: New Google Maps - The Pros Discuss Ramifications for Local SEO

    Hi Linda, have you completed the new post you mentioned above yet? I wanted to make sure I didn't miss it!
    thanks!

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