Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    May 2013
    Location
    South Florida (Vero to Lauderdale)
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0

    Two websites or One?

    First post... so I apologize if this is in the wrong area.

    Ok, I have a client that manufactures a special type of window for hurricanes. They have a local business that installs to a fairly large area here in south Florida and have done NO SEO at all. The issue is that they manufacture these very unique windows (with patents) at their local shop... but wish to start marketing them nationally online.

    So Im tossed as to either creating two websites that cross link...one for the manufacture side (for national B2B) and one site for the local service install company (for local B2C)...or One site that covers both the local service, as well as, the manufacturing and national wholesale.

    Any thoughts? One site? or Two?

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    2,248
    Thanks (Received)
    136
    Likes (Received)
    103

    Re: Two websites or One?

    Not sure I understand. Why only B2B on the national scale? Would they not wish to sell to individuals nationally? Or are they simply not set up to ship them?

    If they cannot ship to individual customers, then I would probably go with two websites.

    If they can, I would go with one and make it clear that installations can only be arranged locally.

  4. #3
    Member Since
    May 2013
    Location
    South Florida (Vero to Lauderdale)
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Two websites or One?

    Thank you for the reply DJ

    Yes, they can sell to individuals. However, my thought was for one of the sites to be the more established professional site for builders, architects and contractors for bulk and wholesale... and primarily target the East and North East coast with a broader national organic SEO campaign. The other site to give the feeling of a more personal install service company with a strong local campaign targeting local service areas surrounding the business' immediate physical location.

    Yes they can sell to individuals up north...however Im thinking it would be rare for individuals to actually install them themselves.

    I was apparently the only web guy to suggest they do separate sites..., so I just wanted to know if anyone here had any thoughts on whether they thought that was a good or bad idea... from an SEO perspective.

    Best, Tom

  5. #4
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    2,248
    Thanks (Received)
    136
    Likes (Received)
    103

    Re: Two websites or One?

    Given your clarification above, I see your point and I would agree with you. It would probably be a good approach not only from an SEO standpoint but also from a customer standpoint.

  6. #5
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,139
    Thanks (Received)
    26
    Likes (Received)
    31

    Re: Two websites or One?

    I would build two.

    The audience is different so make two different websites.

  7. #6
    Member Since
    Sep 2012
    Posts
    424
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Two websites or One?

    Agree with the above sentiments and sounds like a perfect candidate for a sub-domain being that the sites are related, but not enough to warrant sub-directories. There was another discussion around here recently on the subject.

    Two sites or a sub-domain seems to be the best option to maintain the feel and integrity of the original site. Two types of searchers/buyers would be present in this situation. You may want to Google for persona's and seo and see if this is something that can help. I found this article among several others: Using Scenarios in Search Engine Optimization (SEO)

Similar Threads

  1. Copy for Local Business Websites
    By ThomasOMalley in forum Internet Marketing
    Replies: 4
    Last Post: 05-28-2013, 12:46 PM
  2. Multiple Websites and Google+
    By ThomasOMalley in forum Google Local
    Replies: 12
    Last Post: 05-19-2013, 10:25 PM
  3. Replies: 6
    Last Post: 01-17-2013, 09:51 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new