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  1. #1
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    Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Well Penquin 2.0 hit today. Anyone see changes? One of my sites got hit. It had avoided hits before. I thought this could occur.

    The site often shows in the pac with blended results. Our pac rankings are worse. It wasn't devastating in terms of rankings but its not good and will cause a loss of traffic.

    Sort of anticipated this one. I knew this site was overloaded with anchor text...

    got some content and changes going out to see if we can change this little issue...along with looking at disavowing links etc.
    Last edited by Linda Buquet; 05-23-2013 at 09:12 AM. Reason: Edited title slightly for better Tweeting

  2. #2
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    re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Hey Dave, thanks for reporting and sorry for your ranking loss.

    I'm not hearing rumblings about ranking losses in local yet. There may be but I'm just not hearing about it yet. I just spot checked 3 of my #1 Dentists and they are all still #1 but I don't do link building and I don't think they do either.

    You sure it was Penguin and not some other penalty or dance?
    How much of a drop?

    Will Tweet and see if we can get any other feedback.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Linda:

    Matt Cutts announced Penquin today. nothing else.

    Glad your clients weren't hit.

    I do a lot of link building along with local citations, on site, etc.

    This smb had escaped previous hits....but they are overloaded with anchor text. I glanced at them..I glanced at a competitor....oooof...gotta admit we have a relative overload of anchor text.

    I'll be going through steps to correct it.

    The ranking hit didn't knock them out of the box but it did push them down in the pac.

  4. #4
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Thanks Dave,

    I guess I meant correlation is not causation.

    There are tons of different organic penalties rolling constantly for all different types of things.
    Many of which relate to local.

    A couple months ago I discovered an internal anchor link penalty that many local sites are guilty of. An attorney contracted me who had dropped from #3 to #36. I told him to remove that link on his site to see if it would help. That's the only change he made. 2 days later he popped right back to #3.

    However if that Atty's drop just happened today, most consultants would write it off as Penguin, just cuz Matt announced it yesterday. But it would have been a coincidence and not the real reason or actual penalty that caused the drop.

    So not saying your drop isn't Penguin, you'd know what's up with that client better than I, just saying (more for the benefit of newer consultants or SMBs) you can't always assume a drop is due to the latest penalty announced, because there are likely hundreds of penalties floating around at any given time.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    I believe it's far to early to pull any solid conclusions on the last Penguin update. As I woke up this morning I re-updated all reports and noticed that one of my favorite projects had hit the jackpot: a fairly new website (a tea portal created 100% out of passion; with no business or SEO plans behind it), had jumped from TOP200 straight to the TOP10 for some pretty competitive keywords. I was so happy, I was thinking about throwing a party. Few hours later I rechecked the rankings and my site was gone. Now, in the evening, it's back to the TOP50-TOP100s.

    My other websites have been going through the same ups and downs. SERP pages are like a spiking volcano right now, I think we need to wait at least 1-2 days till we'll be able to gather the first solid facts about Penguing 2.0.

  6. #6
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    So true! I read advice elsewhere that you should wait a week, read all the webmaster and SEO forums to try to take a pulse on what everyone is experiencing.

    Wait, eval and don't make any reactionary changes.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    heh, Linda...I'm quick to come up with nifty ideas. more than half stink!!

    uh...btw, Linda, I think I need to follow up with you re: a suggestion in the g places forum. do you recall the details?? If not I'll direct mail you.

  8. #8
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Quote Originally Posted by Linda Buquet View Post
    So true! I read advice elsewhere that you should wait a week, read all the webmaster and SEO forums to try to take a pulse on what everyone is experiencing.

    Wait, eval and don't make any reactionary changes.
    Here's the main discussion at WebmasterWorld: Penguin 2.0 is upon us

    Quote Originally Posted by Dave View Post
    heh, Linda...I'm quick to come up with nifty ideas. more than half stink!!

    uh...btw, Linda, I think I need to follow up with you re: a suggestion in the g places forum. do you recall the details?? If not I'll direct mail you.
    No I'm still sick and my brain is mush. Don't remember. Please remind me.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #9
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    Curious Linda, what was the internal anchor penalty for the attorney client? Was he linking many times to homepage with keyword anchor?

  10. #10
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    Re: Penquin 2.0 hit today. Anyone get hit in the Google Local 7 Pack?

    As I understand it, Penguin is about unnatural or low quality links.

    One indicator of an unnatural link is numerous links with exactly the same (usually keyword) anchor text. In the wild (i.e., organic links), links tend to have a variety of different and not necessarily keyword rich words or phrases, often as simple as "click here" or "see this link" or "source" or "read more".

    This is an evolution of Google's reaction to google bombs: remember "miserable failure" linked to George W. Bush in the White House?

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