I've been needing to find more good content to populate our new Google Local 101 forum.

Here is a great, solid, beginner article about how to rank in Local
by Chris Silver Smith, written over at Web Marketing Today.

Basic Checklist for How to Rank in Google Places Web Marketing Today

How to rank in Google Local Searches, Google Place Search, and Google Maps is mystifying to many small business owners. I’ve tried to cut through the complexity and misinformation with this simple checklist.

If you’re wondering how to enable your business to rank well when people search for your products and services in your city and area, these tips can help you establish yourself pretty thoroughly. Since many businesses do a poor or haphazard job of optimizing themselves to be found in local search results, just following the steps in this checklist may position you for some of the top rankings for your type of business in your city.

This checklist is in rough order of importance, and some of the steps are a bit sequential. So follow the list in order.
Chris is a real pro at local and knows his stuff!

What do you think? Any questions or anything to add?