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  1. #1
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    Post Apple Maps: What It Means For Local Search


    Are we gearing up for another format war (does anybody still remember Betamax vs. VHS?) or is Apple just telling Google that they can’t play in their sandbox anymore? When iOS was unveiled earlier this week, probably the biggest hubbub came from Google Maps and YouTube getting the boot. With Google out and Apple in, it makes you wonder what the future of local search will be and how that will impact your business


    See it on Scoop.it, via Google Places Optimization & Local SEO News

    What do you guys think???
    Please add comments and questions below.
    FEATURING: Local Search News imported from featured Local Search Blogs

    Please visit the link above to read the full post.

  2. #2
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    Re: Apple Maps: What It Means For Local Search

    Hi Linda,
    Has anyone yet figured out a direct way to get inclusion in Apple Maps? I've not seen this. I understand that they are pulling data from a variety of sources (like Yelp) but is it possible to get direct inclusion (as with Places/+)
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  3. #3
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    Re: Apple Maps: What It Means For Local Search

    That's a great question Miriam and I think I've scanned some headlines about it BACK before Apple Maps was a reality and that was during a time when I had my hands so full with Google stuff I could not focus on Apple.

    If I get a chance this weekend I'll dig back in Reader and see if I can find anything.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: Apple Maps: What It Means For Local Search

    At this point, Apple Maps in iOS6 is such a mess that I'd be inclined not to worry about it a whole lot. Perhaps Apple will fix it quickly but most observers are anticipating (a) a long wait until Apple Maps is even usable and (b) a rapid migration by users back to Google Maps in whatever format they can get it (e.g., will Apple allow a Google Maps app in iStore? Currently it's only available as an add-on to the browser.).

    See Users: Apple iOS 6 maps are a mess - CNN.com

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    Re: Apple Maps: What It Means For Local Search

    iPad 2 io6 update no Siri and sad maps

    If you have a problem with Maps, fix it yourself. Apple uses the OpenMaps database.
    App Store - OpenMaps

    OpenMaps

    By IZE, Ltd.

    Description

    Note: An update will apear shortly that will address some iOS 6 related issues.




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    Re: Apple Maps: What It Means For Local Search

    Apple's new Maps in iOS 6 draw ire from users around the world

    There has been speculation that Google could also release a Google Maps application in the App Store to compete with Apple's own built-in Maps solution. But so far, the search company has yet to indicate that it will do so.

    "We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world," the company said in a statement to Search Engine Land this week. "Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system."

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    Re: Apple Maps: What It Means For Local Search

    I'm an Android user, but from what I understand, IOS6 Maps is such a mess right now that Apple redirects many of its links to Google Maps locations. Apple has some serious development to worry about before they will compete with Google.

    Google's new offline mapping application (available in 150+ countries) and interior mapping capability further serve to differentiate itself from its new rival. If a war is coming, Google has adequate time to prepare for battle.

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    Re: Apple Maps: What It Means For Local Search

    Quote Originally Posted by Jason Kamara View Post
    If a war is coming, Google has adequate time to prepare for battle.
    They've already had 6-7 years.

    But it's really more of a difference of opinion regarding future development. Apple wants a full voice-activated and voice-responsive GPS mapping system and Google doesn't have that as a priority in the foreseeable future. That's why Apple partnered with TomTom.

    And I wouldn't count Apple out. They have a LOT of money and a fiercely loyal customer base.

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    Re: Apple Maps: What It Means For Local Search

    Hey all,

    Great thread! Just thought I'd chime in with what we've been seeing on the situation.

    When Apple released their maps platform on iOS6, we updated the iPads and got into it... and it's no different than what the chatter is about here.

    Our big takeaways were that the user interface is great. However, the search results, not so much. We found that if duplicate listings on Yelp are an issue, make sure to correct them. In our specific situation, we searched on a business (with duplicate Yelp listing issues) and it only returned 1 result, without having the option to "see all 'business name' results".

    As a side note, we were utilizing Yext for this business and Apple Maps did not pull this one.

    We have not verified this yet but, we believe if a business' Yelp listing and performance is steady than such is true with there performance on the Apple Maps platform.

    I'm sure I'm telling you something you already know but thought I'd provide our results. Please let me know if you're seeing any difference!

    Thanks,
    Matt

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    Re: Apple Maps: What It Means For Local Search

    @Miriam - This is where Apple Maps gets its data from - The Apple Maps Ecosystem | Mihmorandum

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