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  1. #1
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    Tactics For Optimizing Upgraded/Verified Local G+ Pages

    With the upgraded pages we now have the ability to upload videos, add posts, mess around with the circles, add longer descriptions with links...etc

    I thought it would be a great idea to start a thread to brainstorm and share what people are doing to optimize these upgraded pages.(sorry if a similar thread has already been started)

    I've read that it's a great idea to leave reviews for other businesses as your business. For example, last week we took our entire office out for an afternoon of bowling and lazertag at a local entertainment facility. We are going to leave them a review using our Imprezzio Marketing Local G+ page.

    What are some of your ideas in regards to using circles, posts, business descriptions...etc?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  2. #2
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Thanks for the post Colan. Could you share why you think that is a good idea. What impact to you think leaving a review has on Imprezzion?

  3. #3
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Hi Brian,

    Thanks for asking! I think it's a matter of showing Google that your business is active on G+ and relevant to the geographic area you are in. Also:

    • People will see your reviews
    • I suspect it could help with ranking
    • It could help get reviews in return
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #4
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Great points all Colan.

    Brian, here is more info about reviews made by a Business page from Blumenthal and Mihm.

    How to Get Review Cred in G+ Local as a Top Reviewer- As a Business Page

    The Coolest +Local Feature No One’s Noticed? | Mihmorandum
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    The opportunities for a business to leave a review of another business are several. Firstly it can be used to create a positive "give before you get" mentality leading other businesses to do the same for you or perhaps one of your clients.

    It also offers some branding visibility. If a business can become a Top reviewer in a market their names will be seen much more visibly and frequently.

    Thirdly, being a top reviewer, will give your company some serious reputation management capability as a top reviewer review is likely to pop to the top of the list.

  6. #6
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Thanks Mike. Those are great points. I really like the idea of becoming a top reviewer as a company.

    I can see businesses tip toeing the line of spammy on this one though. Perhaps falling face first right over the line.

    Quote Originally Posted by mblumenthal View Post
    The opportunities for a business to leave a review of another business are several. Firstly it can be used to create a positive "give before you get" mentality leading other businesses to do the same for you or perhaps one of your clients.

    It also offers some branding visibility. If a business can become a Top reviewer in a market their names will be seen much more visibly and frequently.

    Thirdly, being a top reviewer, will give your company some serious reputation management capability as a top reviewer review is likely to pop to the top of the list.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #7
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Google created a tool and an option. As to what folks do with it, is up to them.

    Obviously if you have 50 employees and 50 managers of a page you can build up some serious quantity of reviews fairly quickly.

    While I am sure that it will lead to some abuses, I look at it more as an opportunity to give to the virtual local community.

  8. #8
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    Great points Mike. I'm a top reviewer (on my personal G+ profile) and I've had businesses I go to frequently notice my reviews as a result of it and thank me, so I know they get great visibility.

  9. #9
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    Re: Tactics For Optimizing Upgraded/Verified Local G+ Pages

    I love the idea of doing reviews and thanks for the linked articles Linda.

    Some other things you can try to optimize your site:
    • post quality content on you Google+ Page. As opposed to posting links to your blog or website.
    • Link back to some of your Google+ Page posts from your website, forums blog comments etc.
    • When post on Google+ put some thought into your first sentence. It becomes your meta title tag essentially
    • engage with the others on Google+ and join relevant communities. There is a lot of good stuff out there.
    • Google+ Direct Connect - direct connect your website to your Google+ business Page. I'm not sure this is always utilized by most businesses with Google+ Pages. Here is a link to some Google's info on this: https://support.google.com/plus/answer/1711199?hl=en
    • Add a Google+ page badge to your website (this is the publisher badge not the author badge or tag). This accomplishes the Direct Connect but also allows people to automatically follow your Google+ Page, see how many others are following and see who of their friends on Google+ are following your business page. Google badges can be found here: https://developers.google.com/+/web/badge/
    • Add pictures, videos
    • Complete your About page with a lot of good useful info on your business
    • add good relevant links on your About page.


    That is all I can think of for now. Good luck.
    Freddie Fulton | Local Search Canada | Me on Google+
    Helping small business in Canada get online locally

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