Local keyword research can be tricky. So I wanted to share a good post that Casey Meraz of Ethical SEO Consulting just penned over at Bright Local.

Local search term research - 10 tactics for pinpointing best local terms | BrightLocal

After the Google Venice update in early 2012, local search became more integrated into the search results than with any other update. Since that time, local results have become a natural part of the search ecosystem and if you’re not optimized for these local terms then you are losing potential business. Before this update, the searcher might have to add a geo modifier such as a city name to see the local results. Now if you search for a generic industry term such as “Lawyer”, you will see local results based on your auto detected location.

This is the same whether you’re on a mobile device or a desktop/laptop computer. With so many searches now going local, let’s look at 10 tactics for pinpointing the best local terms to target.
What do you think? Pick up any new ideas?