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  1. #1
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    Re-directing to a keyword URL tanked the rankings!

    I have a question.........

    A client had a great url and was ranking really well organicaly for their keyword terms. They decided to buy a brand new URL that was a keyword rich domain. The issue is it wasn't a keyword that they were trying to rank for.
    They old and seasoned domain that was doing well they re-directed to the brand new URL.
    Well, the rankings tanked. The only thing that changed was the domain name from an old seasoned domain to a new domain.
    My advice has been to revert the change and use their old seasoned URL that had the great rankings.

    If they revert back to the old domain......what are the chances their rankings will return? Or will reverting just cause more problems? I need to find the solution to achieve their old rankings the fastest.

    Any advice or old pros that has been there done that?

  2. #2
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    Re: Re-directing to a keyword URL tanked the rankings!

    I'm not sure whether you meant this for organic SEO or Local, but if it's organic I would definitely proceed as you are proposing: Revert the redirect back to the original domain. Then advise them to take the new keyword domain and redirect THAT to the old domain. That's what I would have advised in the first place.

    Age of domain has shown itself to be an increasingly valuable factor in search algorithms. You need a really compelling reason to throw that away.

    How long has the redirect been in place?

  3. #3
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    Re: Re-directing to a keyword URL tanked the rankings!

    Organic local! it is not for Google+ but organic local rankings. The new URL was before me as I inherited the issue. I feel the same as you in advice. The new URL has been in place for about four months. When I revert back I would expect old rankings to bounce back. Do you think there will be any issues or pulling out hair? In my mind its simple!

  4. #4
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    Re: Re-directing to a keyword URL tanked the rankings!

    You might want to wait for one or more of the Local people to come in tomorrow but I wouldn't expect any issues. There will likely be a bit of a lag but I can't imagine there'd be any real issue with regaining the old rankings.

  5. #5
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    Re: Re-directing to a keyword URL tanked the rankings!

    Would be good to find out why the decided to to this in the first place. Weird to go to a new domain as opposed to aged. Even more weird if there not using that keyword. Also as you probably know even if the where using the keyword google is no longer giving points for EMD's. Personally would go back but would like to know why they changed first.

  6. #6
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    Re: Re-directing to a keyword URL tanked the rankings!

    EMDs still have some value, despite Google's statements to the contrary. But I agree... it's an odd and very risky thing to do when you have an established domain ranking well. As I said above, if you wanted the EMD, why not do a redirect on that to the existing domain?

    But people do have strange ideas and they do strange things...

  7. #7
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    Re: Re-directing to a keyword URL tanked the rankings!

    Quote Originally Posted by djbaxter View Post
    EMDs still have some value, despite Google's statements to the contrary. But I agree... it's an odd and very risky thing to do when you have an established domain ranking well. As I said above, if you wanted the EMD, why not do a redirect on that to the existing domain?

    But people do have strange ideas and they do strange things...
    I have a Dentist that got a new EMD. I knew it would eventually rank well because G still loves EMDs for local.

    I had his old ugly site ranking A forever and we didn't want to risk that ranking.

    So I had him build the new site but with all NAP in an image so G could not read it and it would not interfere with his blended listing. Then I did the SEO on the new site and got it ranking high in organic. Our goal was to switch but I chickened out afraid it would ruin the A ranking. So he ended up building a new site on the old domain and I SEOed that one. He's still A with the old and is #2 organic with the EMD.

    Is the new domain good for branding? Is the KW totally unrelated? I'd like to understand more too.

    But I'd go back to the mature domain and then either try to build up the new one with a new site and hide NAP in images or just scrap it. I don't really see forwarding the domain if it's not a good fit.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Re-directing to a keyword URL tanked the rankings!

    I am assuming the EMD has additional keyword(s) for which the client would like to rank.

  9. #9
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    Re: Re-directing to a keyword URL tanked the rankings!

    Yes, the EMD was an additional keyword they wanted to obtain because it had a high search volume. It does match the website in keywords but it was not a keyword the website was optimized for originally. They thought they could get the EMD, 301 re-direct their older domain and still rank really well and rank with their EMD.

    They totally tanked all of their original rankings and with applying back links they remain tanked.

    I have had hit or miss experience with EMD's. I do think Google still loves them.....but I have seen this kind of behavior or Google takes it and loves it!

    They thought by doing the 301 re-direct of their older domain to the newer domain it would help gain the newer domain authority. But all of their social accounts still have their older domain listed.......not the newer domain.

    On the same account I had a client do the exact same thing but it worked out really well..... there is no difference in the two accounts that I can find.

    what am I missing?

  10. #10
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    Re: Re-directing to a keyword URL tanked the rankings!

    Hi Linda,
    You mentioned preparing or back linking to the domain first before re-directing. Can we talk a little more in detail about that? Would you have the new domain go live with some content and then back link and gain authority and then do the re-direct?

    thanks!

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