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Thread: Changing Name

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    Changing Name

    Is it okay to change the main name (title) in a G+ Local account? Currently it's not ideal.

    Unfortunately, I coming across many clients who hired Yodle, which creates a duplicate G+ Local listing AND another phone number.

    And, should the title preferably be city + dentist, or his name?

    Thanks,
    Mike
    Last edited by Linda Buquet; 07-21-2013 at 10:48 AM. Reason: Got too specific on one client situation - so moved from General section to Help and Support
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    Re: Changing Name

    Quote Originally Posted by Mike Pedersen View Post
    Is it okay to change the main name (title) in a G+ Local account? Currently it's not ideal.

    Unfortunately, I coming across many clients who hired Yodle, which creates a duplicate G+ Local listing AND another phone number.

    And, should the title preferably be city + dentist, or his name?

    Thanks,
    Mike
    Hi Mike,

    It's ok to make minor name changes. If it's a major change, like a a re-branding you need to close it and create a new page. If the name contains a major violation, you should edit.

    Keep in mind that even a minor edit to a business name could trigger a verification, which could cause some issues. Usually small business name edits won't be a problem though.

    The business name used in the Places dash MUST be the real world business name. Adding city to a business name if it's not part of the actual name is a major places guideline violation.

    If you are dealing with dentists there are a bunch of other issues to consider with names of the practice listings vs the individual practitioner names.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter
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    Re: Changing Name

    Quote Originally Posted by Mike Pedersen View Post
    Is it okay to change the main name (title) in a G+ Local account? Currently it's not ideal.

    And, should the title preferably be city + dentist, or his name?
    Mike there is no "ideal" name. There is only the REAL name. And like Colan said sometimes there are multiple versions of the real name, so then you need how to pick the best one, and how to handle practice name vs Dr. name and how to deal with the Dr dupes.

    The number one reason listings get suspended is adding KWs or City to the name.

    PLUS, if you change the name to a made up name you just think is "ideal" it can cause lost reviews, mess up all their natural citations and send you back to beginning of ranking cycle so they won't rank at all for 6 - 8 week.


    All this is covered right in the beginning of my advanced course even though most pros already know it. Even thought it's Places 101 to know this and it's so basic, I cover it because even pros sometimes get the name wrong because they miss the 1st most important step which is how to research the name - the most important part of N. Because like in the example below, often clients even have their name wrong on their existing Place pages.

    I just did consulting for a very high end Local SEO company, very well known. They had a Dentist stuck down and #25 and could not move him up.

    There were several things off, but the biggest was that they got the name wrong - so they were building EVERYTHING on a broken foundation. (And they were not even KW Stuffing the name, it was just not the correct name.)

    So for example (using a fake name) - The real name was Alpine Family and Cosmetic Dentistry. When they took on the client though the name the client had on the Place page was Alpine Dentistry - Dr. Smith DDS. They left it that way. (Neither part of that name had many citations.) So they started adding citations with that name.

    Turns out the real name Alpine Family and Cosmetic Dentistry had ALMOST A MILLION CITATIONS. It's not the # that's important here it's the amount of trust has in that name. If the algo sees that many mentions OVER YEARS, it's going to trust that's the REAL name - and in this case it was.

    When I still accepted clients I only worked with Dentists. 95% had their name WRONG on their Place page when I took over. So if you work with Dentists it's a pretty big deal to understand, know how to do all the research and to get this very 1st part right, for the benefit of your clients.

    Otherwise, you have to do all these heroic measures and all this extra work to try to force ranking when the problem was that you were building everything on a broken foundation to begin with.
    Last edited by Linda Buquet; 07-20-2013 at 07:01 AM. Reason: edited, added a lot, fixed some typos
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Re: Changing Name

    If you just read this a minute ago - I just added a lot to it, so refresh and read again. Sorry for all the typos before too. I can't type or think when I 1st wake up.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Re: Changing Name

    Quote Originally Posted by Mike Pedersen View Post
    Is it okay to change the main name (title) in a G+ Local account? Currently it's not ideal.

    Unfortunately, I coming across many clients who hired Yodle, which creates a duplicate G+ Local listing AND another phone number.

    And, should the title preferably be city + dentist, or his name?

    Thanks,
    Mike

    Yodle:
    Claim that duplicate page via the old places dashboard and then delete it from Google.


    City + Dentist:
    Not necessary, focus on ensuring that all of their citations have correct NAP, categories, content, etc.

    Also, adding "city+profession" into what is the "Business Name" can penalize you clients and have their listings suspended as well Google may attribute their reviews to a business/dentist with a similar name.


    Ideal Name:
    Whether you are managing the G+ page for the individual dentist or dental practice, the name should be consistent with their citations.

    If it currently shows "Last Name, First Name, DDS":
    you can make the small change and rearrange the name, not a major issue.

    If you want to make the name "Dr. Jack - NYC Cosmetic Dentist":
    Don't do that. You can have that listings suspended and reviews migrated to another local competitor.


    Another thing to look out for:

    See if Google has linked any citation sites to the Google+ Local page and find the commonalities between them. This will give you an idea on what the business name should resemble.

    Hope this helps.
    SEO & Local SEO for Plastic Surgeons - Local Optimism - Based out of Miami, FL.
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    Re: Changing Name

    Quote Originally Posted by Stefano Romero View Post
    Yodle:
    Claim that duplicate page via the old places dashboard and then delete it from Google.
    Hi Stefano,

    This technique rarely works anymore, especially if the listing is claimed in another dashboard (Yodle's) which will continue to feed the duplicate even if he claims and "deletes". Do you experience success using this technique these days?

    Best bet for dupes is to use the Toubleshooter or Google's call support.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter
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    Re: Changing Name

    Quote Originally Posted by Stefano Romero View Post
    Yodle:
    Claim that duplicate page via the old places dashboard and then delete it from Google.
    Thanks for the tips Stefano!

    However like Colan said that does not usually work any more.

    Google will no longer delete anything from maps just cuz you tell it to in the dash. That's sort of the old old way of trying to deal with dupes but does not work any more.

    I've even seen businesses in the G forum say "I claimed and deleted my listing from maps in the dashboard - it won't go away. I want it off Google period or I'll sue you!" Google still will not delete it if there are any supporting citations.

    So NEVER claim dupes any more. It can cause probs. Like Colan said you need to use report a prob or troubleshooter.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Re: Changing Name

    Quote Originally Posted by Colan Nielsen View Post
    Hi Stefano,

    This technique rarely works anymore, especially if the listing is claimed in another dashboard (Yodle's) which will continue to feed the duplicate even if he claims and "deletes". Do you experience success using this technique these days?

    Best bet for dupes is to use the Toubleshooter or Google's call support.

    Hi Colan,

    Absolutely, we have gone this route and it has worked out well for us with verification issues. Even if it is claimed by Yodle currently, you can re-verify in a new account which will supersede Yodle's initial claiming of the listing.

    That being said, you're right on calling Google support. Making them aware of the situation would be a good way to go as well. If Yodle's activity on the listing has been inactive for long enough they may just remove the listing since it is a duplicate.

    Troubleshooter would be my last resort since it can be clunky and doesn't always work for all issues.
    SEO & Local SEO for Plastic Surgeons - Local Optimism - Based out of Miami, FL.
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    Re: Changing Name

    Quote Originally Posted by Linda Buquet View Post
    Thanks for the tips Stefano!

    However like Colan said that does not usually work any more.

    Google will no longer delete anything from maps just cuz you tell it to in the dash. That's sort of the old old way of trying to deal with dupes but does not work any more.

    I've even seen businesses in the G forum say "I claimed and deleted my listing from maps in the dashboard - it won't go away. I want it off Google period or I'll sue you!" Google still will not delete it if there are any supporting citations.

    So NEVER claim dupes any more. It can cause probs. Like Colan said you need to use report a prob or troubleshooter.
    Thanks Linda!

    Oddly we have had it work for us a recently (within the last month).

    I think it may work for Mike since his client was using Yodle and they usually just create the G+ Local page. That's why I recommended claiming it via Google places dashboard. However, if they did create citations for his client, then perhaps it may be best to go via Google support.

    Thanks for the update on duplicates with citations. Will keep this in mind!
    SEO & Local SEO for Plastic Surgeons - Local Optimism - Based out of Miami, FL.
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    Re: Changing Name

    I hope it's ok to add to this thread since it's about claiming listings and different business names...let me know if you want me to start a new thread

    If one client operates several different businesses out of the same building and office, can you claim listings for each...currently there is no separate suite # assigned. There are different phone numbers, however...

    Otherwise, how do you choose the best business name to use for the places listing?
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