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View Poll Results: How often do you do build links for Local SEO?

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  • Never

    2 15.38%
  • Occasionally, but not at first

    1 7.69%
  • Only in extremely competitive markets and industries

    2 15.38%
  • Frequently

    6 46.15%
  • Always

    2 15.38%
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  1. #1
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    Link building for Local SEO

    What are your thoughts? How often do you do it?

    Just wondering if some of the experts could share their knowledge?

    Is there certain times when you know you'll have to do backlinking? Say when there is 1000 exact searches per month? Or certain markets usually need it, but others don't?

  2. #2
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    Re: Link building for Local SEO

    I generally don't do any link-building for clients. I've found that it's only worth it in highly competitive big-city markets. But there are other schools of thought on this; that's just my approach.

  3. #3
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    Re: Link building for Local SEO

    Such as Houston Personal Injury Attorney, something like that?

    Do you go based on # of searches per month, or a combination of that and your feel for the competitiveness?

  4. #4
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    Re: Link building for Local SEO

    Yeah, that would be an example of where I'd say one would want links.

    For me, the relative competitiveness is mostly a matter of "feel" - and of just getting a sense of the level of competition from the client. Search volume would be part of that, though.

  5. #5
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    Re: Link building for Local SEO

    Quote Originally Posted by Phil Rozek View Post
    Yeah, that would be an example of where I'd say one would want links.

    For me, the relative competitiveness is mostly a matter of "feel" - and of just getting a sense of the level of competition from the client. Search volume would be part of that, though.
    Thank You. I am coming from the school of 'link building' as one of my mentors has long been a believer in that even for Local SEO.

    Then becoming more active on here and taking Linda's Google + Local training, and soon to take her Local SEO training, I am beginning to see that it perhaps isn't as important as I previously thought.

  6. #6
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    Re: Link building for Local SEO

    Quote Originally Posted by Phil Rozek View Post
    I generally don't do any link-building for clients. I've found that it's only worth it in highly competitive big-city markets. But there are other schools of thought on this; that's just my approach.
    As you know I'm with Phil on this. I never do links and always can get clients ranking high just (except for uber high competition markets) with really solid onsite Local SEO and a few special white hat techniques hardly anyone else knows or is using. (Kinda like if you were the 1st to discover KWs in title tags and H1 help, you'd keep it under your hat - but now everyone knows those tricks so it's not as big of an advantage).

    I'm also with Phil in that it's a gut feel thing. What I would do in high competition markets is just explain what I do. Tell them it will help and they need the on-site done right anyway. But then honestly explain that since their marketing is so competitive they may need extra help like link building which I don't provide.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
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    Re: Link building for Local SEO

    My answer to this would be a question - how do you define "link building"? If by link building you mean getting low quality links from web directories and affiliate sites, created for the sole purpose of producing links to your main site, "tiered" linking strategies, social bookmarking, etc. - then NO, you don't need this neither in local SEO, nor in any kind of SEO. And while it might potentially work for the time being, what will happen when it stops working (because it, sooner or later, will)? What will happen if in 6 months your client comes and tells you "I am not getting any calls anymore, the traffic to my site is almost 0, what happened?"

    If by "link building" you mean creating high quality, unique and useful content (not just in written form, but in the form of photos, infographics, videos, guides, whitepapers, etc) and then promote this content across the web via social media and PR, then YES, you might not necessarily need this in low- to mid-competitive local search niches, but in most niches in the cities of more than 250,000 people, this might prove useful. Here is a great article on the topic:

    The Best Link Building For Local SEO -- None!
    Director of Local Search at Whitespark

  8. #8
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    Re: Link building for Local SEO

    Thanks Nyag, I like that post too.

    Here's a brand new one from Search Engine Land about Google Webmaster Guideline changes that impact several of the common link building methods.

    Google Warns Against Large-Scale Guest Posting, (And Article Marketing) Advertorials & “Optimized Anchor Text” In Press Releases
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #9
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    Re: Link building for Local SEO

    Let's face it, pretty much anything we do "off site" is an attempt to manipulate the search results. The question is how and what you are doing it.

    I don't really link build off site. I find that having the clients web site properly structured and optimized goes a LONG WAY in the rankings.

  10. #10
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    Re: Link building for Local SEO

    *Disclaimer* I'm not an expert. It behooves me how many different schools of thought there are on link building, on a whole. I converse with several SEO's who's bread & butter are building links. They are getting more creative in obtaining links but many people are shifting towards the unique content, including Google.

    Russ makes a good point about any offsite seo can be viewed as an attempt to manipulate. In theory, all seo is to manipulate the results isn't it? I think "manipulate" is subjective and what one thinks is manipulating, another thinks it's seo.

    I've been researching local blog sites to see if I can leverage them to create more of a geographical tie to a business. I am trying to build relationships and see how much influence links on a local level impact organic results in Google. I'm sure there is a lot of data available but I am trying it for myself. So in short, I do practice link building for local seo. I would love to find a way to be successful and reduce my workload so I'm eager to read more responses.

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