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  1. #1
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    How to Ruin a Local Marketing Campaign in 5 Steps

    Destroy your local seo in 5 steps, and recover it in 2 1. Inconsistent NAP (Name, Address, Phone) List your business name, phone and address different ways to confuse the search engines and probably your potential clients. 2. Create fake offices Frustrate your customers by listing locations where you don’t really want them to show-up. Claim a listing at your... Read more »
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  2. #2
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    Re: How to Ruin a Local Marketing Campaign in 5 Steps

    Great post Alex!

    Wow Amy's Bakery needs to take a chill pill. That part could also be titled "how NOT to respond to negative reviews". Wow! Great example.
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  3. #3
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    Re: How to Ruin a Local Marketing Campaign in 5 Steps

    You should of seen Amy's responses before they went on a reputation management overhaul. A meltdown to talk about for years.

  4. #4
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    Re: How to Ruin a Local Marketing Campaign in 5 Steps

    Alex, nice roundup of the things business owners--and even some marketers--do to give themselves a black eye. You move from the things they do unwittingly to those they do because, as you say, they think they can outsmart the search engines. They should read this!

    On Amy's Baking, oddly enough, we just did a post today about what Samy and Amy got right (kinda). But we really had to look deep and be generous:

    The 5 Things Amy's Baking Company Did, um, Right?

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