Mobile is where today’s consumers already are, but local businesses are not.

Small businesses today operate in a time when smartphone adoption is growing rapidly (eMarketer predicts there will be 116 million U.S. smartphone users, representing 37% of the population, by the end of this year.

A continuous wave of new statistics are illustrating that consumers are increasingly turning to their mobile devices for local information (Google announced that as much as 50 percent of mobile search via its platforms is for local information), and even major companies like Apple are apologizing when public outrage ensues over their local maps features not being up to par.

See it on, via Google Places Optimization & Local SEO News

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