We'll start with the basics: adding schema markup to the address on your website or blog. If your business is location or service area dependent, having an address on your website is imperative.
Making sure search engines understand your exact location can, at the best of times, be a tricky proposition. Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business.

Amending your straight location schema with code for your phone number takes a bit of "hacking" with the tools presently available. We'll go through how to markup the data to ensure accuracy as well as consistency and validity of the code.

See it on Scoop.it, via Google Places Optimization & Local SEO News

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