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  1. #1
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    Best practice for multiple businesses

    Hello everyone!

    Part of my services include Local SEO for businesses in my area. The issue I am running in to, is many sole proprietors do not have the time or inclination to establish a Google account and/or G+ profile. Therefore, they desire that I "take care of everything."

    If I am to understand correctly, a Google Plus (personal) account is required prior to establishing a Google Local business page. It appears the best approach would be for me to establish a separate Google account on behalf of each of my clients. Or... would "claiming" and/or establishing Local pages under my Google Plus profile be a viable alternative?

    Things certainly have become convoluted on the local seo landscape as of late...

    Thanks for your input!

    Dino

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    Re: Best practice for multiple businesses

    Are we talking about Google Places pages (places for business) or are we talking about the Google+Local social business pages?

    Has Google officially decided on a standard name for these things? I don't think i'm alone when I say I sometimes get confused at which product people are talking about sometimes
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    Re: Best practice for multiple businesses

    Dino,

    In the same situation. This is similar to Facebook Pages if you're familiar with that. I do the client's G+ Page under my Google account which makes me a manager. I can assign "Manager" to anyone after that, which could be the client if they're interested in maintaining it.

    Here's a great resource:
    Complete User Guide: Google Plus Pages for business and brands

    Advanced Tip:
    If you want to get fancy, you can create a Google (gmail) account from a business plus page and then when you're logged into the browser, and find something to "+1", it'll be Plus'd as that Page instead of your Google+ account. Then you can setup a separate Google Chrome browser saved to the desktop that's logged into that account so you don't have to manually switch around. Elaborate, I know...

    -Tony

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    Re: Best practice for multiple businesses

    I was going to ask for the same clarification and yes it's so murky even trying to help folks due to not only all the different products and names but upgrades. Just makes my head hurt.

    Quote Originally Posted by EsR View Post
    Has Google officially decided on a standard name for these things?
    Mike has said G appears to be doing away with all the branding. I think he's said going forward it will all just be called a Google+ page and then is just a matter of whether you've added the social features or not. I'm not so sure that's where it's heading but where it's heading is not clear. They still call pages by different names so it's still murky to me.

    So yes, Dino, are you talking ONLY the G+ Business page alone? The one that has the social features BUT is not merge/verfied - therefore does not rank in search???

    Or are you talking setting up a Place page (the page with the reviews) then merging with a G+ page so it's a single page that ranks in search and has both reviews and social features?

    Try to explain in more detail as best as you can because there are several different scenarios.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Best practice for multiple businesses

    Hi Eric,

    Thanks for the response. I am referring to creating Google+ Local pages for various clients in lieu of them having a Google account or Plus profile.

    I recently attended one of the InsideLocal webinars and had the good fortune of gleaning some of the latest thoughts on Local SEO from brilliant minds (e.g. Linda Buquet, Phil Rozek, etc.) and was able to re-gain a bit of clarity on certain levels.

    Thanks!

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    Re: Best practice for multiple businesses

    Quote Originally Posted by EsR View Post
    Are we talking about Google Places pages (places for business) or are we talking about the Google+Local social business pages?

    Has Google officially decided on a standard name for these things? I don't think i'm alone when I say I sometimes get confused at which product people are talking about sometimes
    Places for Business can be considered the dashboard that recently replaced the previous dashboard. There you can maintain:
    • Google Listing (NAP, Hours, Category, Description, Photos)
    • Google+ Page (social stuff)
    • AdWords Express
    • 360 Business Photos

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    Re: Best practice for multiple businesses

    Hi Tony,

    Yes, I do the same thing for clients in FB, somehow it seems far less confusing.

    So... given that you create the G+ Local page under your Google Plus profile - you haven't experienced any indication of Google confusing you as the owner of the various businesses you manage for your clients? Not that I have seen this happen, rather, just curious.

    Thank you for the resource - much appreciated!

    Dino

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    Re: Best practice for multiple businesses

    I believe using JUST the Places for Business interface will tie all the Google products/signals together into one place. I recommend starting there and following its steps.

  9. #9
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    Re: Best practice for multiple businesses

    Hi Linda,

    Yes... "murky" is nice way of describing the convoluted naming conventions!

    Ultimately, I would like to follow whatever the current best practice in order to establish setting up a Place aka Local page (with review & social features) with the purpose of ranking in search. However... you added a yet a new twist I wasn't aware of (i.e. the necessity of merging with a G+ page) - I assume you mean G+ profile (the one a user receives when creating a Google account)? Please elaborate at your convenience.

    I have been so busy working on large projects, I have lost touch with what's going on - yikes! That's why I am here now... to stay in touch and learn from my peers

    Thank you!

    Dino

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    Re: Best practice for multiple businesses

    It's even murkier than you realize!

    We're going to have to break down in stages cuz I don't have time to explain it all now. Way too convoluted.

    Quote Originally Posted by seoWest View Post
    If I am to understand correctly, a Google Plus (personal) account is required prior to establishing a Google Local business page. It appears the best approach would be for me to establish a separate Google account on behalf of each of my clients. Or... would "claiming" and/or establishing Local pages under my Google Plus profile be a viable alternative?
    So 1st off there are 2 DIFFERENT pages with the words "Google+" and "Local" in them and they are different. BUT since you mentioned setting up a G+ Profile it sounded like you were talking one thing, but in reality I think you are talking another.

    Re claiming - ABSOLUTELY need to claim the Google Place page AKA Google+ Local page in different accounts. IF you claim them all in a master account you can end up getting all clients suspended and there is no easy way out. Also no easy smooth way to transfer listing to client if you part ways.

    Quote Originally Posted by seoWest View Post
    Hi Linda,

    Yes... "murky" is nice way of describing the convoluted naming conventions!

    Ultimately, I would like to follow whatever the current best practice in order to establish setting up a Place aka Local page (with review & social features) with the purpose of ranking in search. However... you added a yet a new twist I wasn't aware of (i.e. the necessity of merging with a G+ page) - I assume you mean G+ profile (the one a user receives when creating a Google account)? Please elaborate at your convenience.
    Let's back up and start here to try to help you understand the different pages and options and see if that helps.

    Crazy Google Local Page Name Conundrum - Clearing the Confusion

    Then to cut to the chase - there are 20 other REALLY important things you need to know, but here are 3 I want to be sure you are aware of...

    With the PLACE page. The page that shows in search and has the reviews... most businesses already have one, even if they never created one. So you need to know how to search and find and if there is more than 1 need to know how to pick the BEST one. So you should not create from scratch if there is already one out there. OR if the client already created a listing you need to get their login and use the existing account.

    Point 2 is you should NOT create a separate G+ Business page (the one with social features) and manually merge them right now. Google suggests waiting until you get the new dashboard which is rolling out. With that dashboard there is a one button upgrade option. That's what Tony is referring to.

    So if you are sure they don't have anything yet. Create new Google account with their profile. Create new listing in the Places for Business dashboard. If it's a brand new listing you should get the new dash, then can upgrade to Google+ if it gives you the option.

    And last of all, some types of businesses don't even qualify to merge yet and are not supported.

    It's super complicated and keeps changing. Doing it wrong for a client on Google can be like tying them up in knots and can be very hard to untangle. Lots of answers here that explain all the issues. But sometimes you have to dig a little to find the info.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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