- Aug 7, 2013
I'm glad this subject is being brought up. Its no longer just about changing the sign, business cards and website. Its a complicated system now...Thanks to Andrew Shotland for the post.
How To Acquire A New Location & Avoid Screwing Up The Local SEO
Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding.
Acquisition of competitor locations is a common growth strategy for multi-location businesses, providing quick entry into a market, economies of scale, etc. Typically, you?ll know exactly how much you can pay for a location ? unless, of course, you don?t have good understanding of how easy it is to screw up its local rankings. It?s not uncommon for an acquisition that looks good on paper to look absolutely horrible on Google, often making the price a lot higher than expected.