10 Tips for Killing it in Local SEO with YouTube


Linda Buquet

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<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2013/09/VideoIcon.jpg" alt="" title="" width="108" align="left" hspace="10" />Video as you know can be a killer ranking tool for Local search.

We have a thread here at the Local Search Forum that shares lots of great tips about <a href="http://localsearchforum.catalystemarketing.com/organic-seo/9041-organic-video-search-engine-optimization.html">How to Optimize for Organic Video SEO</a>.

But yesterday I read an awesome post by Chris Silver Smith over at Search Engine Land that shines a light on some really advanced Local video optimization tips I've never heard of, so I wanted to share.

10 Tips For Using YouTube To Kill At Local SEO

Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.

1. Geotag Your Video (Click to read the rest...)

3. Include Your NAP (Name, Address, Phone), Part I

Include your business name, address and phone number in the frames near the end of the video (and perhaps your website URL as well). Text within videos can be “read” out of the data by Google’s interpretation algorithms, based on the application of optical character recognition.

4. Include Your NAP, Part II

Actually stating your business name, address and phone in the video’s audio will be worthwhile, since this may be automatically converted into the text transcripts produced by Google’s systems.!
#3 and 4 were a couple of the tips I had not thought of before, but then again I don't deal with video much any more.

Be sure to read that other post with tips from our members too: <a href="http://localsearchforum.catalystemarketing.com/organic-seo/9041-organic-video-search-engine-optimization.html">How to Optimize for Organic Video SEO</a>

Have any other great video optimization tips???
 

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