2 locations in the same city

omer

Member
Joined
May 15, 2016
Messages
51
I would like to know what are you guys suggesting to do if i have 2 locations in the same city.
Would you suggest to create landing page to each location? or there is another way you recommend?
 

omer

Member
Joined
May 15, 2016
Messages
51
Thank you for the clear answer Colan.
Is there any recommendation how to target 2 locations in the same city?
Because the keywords are the same.
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,363
Google likely will only rank one of the pages if they are the same business targeting the same categories. Unless there is little to no competition. Of course, with search results being so location of searcher specific, it really just depends.

For GMB, if only one ranks, I would focus most of my optimization efforts on that one.

Again, it really depends on the details.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,849
Colan, does this also apply to SMB's? I thought for some reason you were only supposed to have one GMB page per city if you're a SMB even if you have multiple physical locations? Is this accurate?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,363
Hi Josh, I thought that's what you meant ;)

Same guideline applies. One listing per physical location. Of course, SAB's will come under heavier scrutiny when trying to verify the second location since it isn't common for an SAB to need multiple physical locations in one city. It comes down to being able to prove that these physical locations are legit, registered business locations.

Let's get a second opinion from Joy just to be safe.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
3,317
SABs are allowed 1 listing period. The city it's in doesn't matter.

The exception to this is that there are some chains, like Pop-a-Lock, for example where each "location" is independently owned and franchised and they would file taxes seperately and have different owners. This is why you see multi-locations for Pop-a-Lock set up as SABs. This is most definitely the exception.

Also, if an SAB decides to open up a storefront, they are then only allowed 1 listing for the storefront. The home listing would go away at that point (or should).
 

Nick_Stackd

Member
Joined
Dec 8, 2016
Messages
1
Colan,

Thanks for the great insight! I'm actually experiencing this same issue with a friend's website I'm building. Would you be able to provide an example of a site that does this really well?

Thanks a bunch.

-Nick
 

br1168

Member
Joined
Aug 7, 2017
Messages
7
A little late to the party with this one, but something we've been exploring lately is optimizing city pages that include all locations within a given city. Instead of trying to optimize just 1 of 3 location pages for that particular city, we have a single city page and point all GMB urls to that page.

Anyone else have experience with this approach or see any potential issues? Our thinking is that a city-level page is a better user experience since they'll be able to see all locations within that city.
 

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